White Papers Archives - Modern Marketing Partners

15th of June, 2017
In: Content Marketing, Search Engine Optimization (SEO), White Papers
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Five Quick and Easy Places to Publish Your Whitepapers (That Aren’t SlideShare) image

Where to post whitepapers and presentations

So, you've published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you want to share it to the most used visual content platform, which just so happens to be owned by the world's largest professional network, which in turn is owned by Microsoft. Makes sense. But why stop there? You don't just share your blog post to Facebook, you share it to Twitter, LinkedIn, etc. for optimal awareness. Why not do the same with your big content too? SlideShare Is Great, But I Have Some Concerns Let’s get this out of the way, I love SlideShare. I loved it more when they gave analytics that ...

24th of April, 2014
In: B2B Marketing, Marketing Best Practices, Marketing Strategies, White Papers
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Marketing Agencies: How to Select the Right One image

Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The Definitive Marketing Agency Selection Guide outlines 11 agency types, details a 4-step selection process, identifies key reasons for hiring and firing agencies, and provides several other valuable resources. Our friends from the Amalgamated Marketing Agency Network, an independent network of specialist agencies, have launched this must-read guide for any brand or company in search of a marketing agency of any type. The Definitive Marketing Agency Selection Guide As aforementioned, the Amalgamated Marketing Network is a network of highly specialized agencies ...

Social Media Marketing For Beginners image

Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving search authority, and driving sales leads or e-commerce. And with over 27% of total U.S. Internet time being spent on social networking sites, not having a presence is truly a missed opportunity for businesses. Are you a business looking to get into social media marketing, but just not sure where to begin? Start here! Our new whitepaper, Social Media Marketing For Beginners, will get you on the road to social media marketing success! Topics areas covered include: What is social media marketing? What ...

Information Technology (IT) Marketing Top 10 Best Practices image

In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to mission critical status. In our new whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we identity four reasons that effective IT marketing is more important than ever, along with details on the Top 10 IT Marketing Best practices (below), an IT marketing infographic, and finally, a case study example. So what types of marketing should IT firms undertake? What marketing is most effective? Here are our Top 10 Marketing Best Practices: 1. Analysis and planning 2. Build awareness 3. Leverage vendor support 4. Direct ...

27th of May, 2013
In: Cause Marketing, Public Relations, Social Media, White Papers
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How Brands Can Use Cause Marketing For Results image

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and nonprofits with financial donations, while 61% say they will buy a new brand if it supports a cause they care about (Do Well Do Good). Cause marketing allows companies the opportunity to succeed financially while simultaneously doing something good for the community. In our recently published whitepaper, How Brands Can Use Cause Marketing For Results, we shared the types of cause marketing, cause marketing tips, case studies, and an infographic. Below we will share 6 tips for effective ...

23rd of January, 2013
In: Search Engine Optimization (SEO), White Papers
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Advanced Link Building – Submission Tips image

Our previous blog discussed 5 basic link building techniques that can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Those 5 basic link building techniques included interlinking, obtaining reciprocal links, naming your links properly, social profile linking, and social bookmarking. If you want to take your link building initiative a step further, consider some advanced link building techniques. Advanced link building includes submitting your website, blog, articles or white papers, and news releases to online directories to achieve links. Directory Submission For Your Website First, ensure that you have submitted your XML sitemap to search engines. Then, ...

7th of January, 2013
In: B2B Marketing, Content Marketing, White Papers
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A Guide to Modern B2B Content Marketing image

With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners takes you through the content marketing process; including planning, implementation, and measurement. The guide also provides tips and best practices for three of the most popular types of B2B content: blogging, case studies, and white papers. “Content marketing is a hot topic,” states Neil Brown, Partner and Chief Marketing Officer ...

13th of December, 2012
In: Channel Partner Marketing, Content Marketing, Inbound Marketing, Infographic, White Papers
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Channel Partner Marketing – Top 10 Best Practices image

In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners, vendors, and publishers to reconsider and elevate marketing to mission critical status. This blog will identify four (4) reasons that effective channel partner marketing is more important than ever, followed by Top 10 Marketing Best Practices for Channel Partners, a channel partner marketing infographic, and links to additional resources. 4 Reasons Channel Partners Should Reconsider Marketing First, sourcing or selection IT related products or services has shifted. Studies show that up to 90% of technology products and professional services sourcing begin with or use ...

4th of November, 2012
In: B2B Marketing, Content Marketing, Marketing Best Practices, White Papers
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Content Marketing Types image

How can you connect with your customers? This question is answered in the Content Marketing Playbook by Junta42. The playbook provides an astounding 42 options to connect with your customers through content marketing. Below we will share 6 of our favorite pieces of content from the playbook along with an explanation and what it does and does not work for. To see all 42 ways to connect with your customers, read the entire Content Marketing Playbook. Case Study A case study is a document, typically 1 – 2 pages long, that combines the first-person authority of the testimonial with the narrative structure of a story. Based on real-life events, it leverages reader empathy with the featured client to build credibility and ...

Marketing Definitions – A Glossary for the Modern Marketer image

With marketing changing more rapidly than ever before, it's time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today's marketing departments and agencies? Which marketing terms are used regularly? What traditional marketing terms are still being used, and what are some of the new terms used by modern marketers? Now you can download a comprehensive 40-page glossary of modern marketing definitions. After many hours of research, Modern Marketing Partners (MMP) came up with likely the most complete glossary of modern marketing definitions, and made it available for download, free of charge. MMP hopes that this new marketing glossary generates discussions on industry terms and fosters new ones. The 40-page Glossary of Modern Marketing Definitions is organized ...

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