Marketing Next Practices Blog
7 Amazing Tips for Maximizing Webinar Effectiveness
As a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure. But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of...
Case Study: Evolution1 and Healthcare Trends Institute
"In a sea of mediocrity, MMP is a beacon of marketing success.” These words, spoken by Evolution1's Tiffany Wirth, sum up the company's feelings for the work done by Modern Marketing Partners in the past years. After seeing major increases in traffic, registrants,...
Creative Agency Selection Criteria: 5 Things to Consider
What does it take to select a marketing agency? From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out. But what should you seek from your next agency? By what criteria are other leading...
Google Panda 4.0: A Modern Marketer’s Survival Guide
Here it comes again, another algorithm update that will have a profound impact on web rankings. That is, of course, if you are either the best of the best or the worst of the worst in content creation. For the best, you will see a boost in search due to providing...
Case Study: Dek Division (Tyco Electronics)
A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance. What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services...
Canadian Anti-Spam Law: A Marketer’s Guide to Compliance
One of the most important changes in marketing is coming to an inbox near you. No, it’s not Content Marketing World in September, or one of the thousands of emails from your LinkedIn Groups. No, this upcoming change could cost you hundreds of thousands of dollars if...
Case Study: USG Sheetrock Tools
When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising...
How to Develop a Successful Mobile Website
If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search. With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more...
Case Study: Experian
When a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn? This is where Modern Marketing Partners, a leading marketing agency in...
10 Content Ideas to Improve Your Brand Personality
Is your content marketing strategy missing the point? Even worse, is your brand story going untold and unshared? With so many different types of content available to tell your brand story, and so much potential for distribution, what can your company do to build...
Case Study: Concentra Healthcare
What happens when a leading health service provider achieves rapid growth? The team needed to attain a new image in order to continue meeting strategic brand goals. This is why Modern Marketing Partners (MMP) offered assistance and consulting to Concentra Health in...
Healthcare Technology Marketing Services
Healthcare technology is changing rapidly, and requires very specialized marketing to maximize success. As a result, we have launched a healthcare technology marketing practice to serve clients in categories such as healthcare software, healthcare information...
Marketing Agencies: How to Select the Right One
Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The...
Lead Generation through Landing Page Development
When developing a lead generation strategy, many factors go into leads. One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act. How can...
7 Types of Marketing Organization Structures
When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...
Link Building: Cautionary Tales and Best Practices
Link building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird. However, is link building dead? What is link earning? How can all of this improve your content strategy?...
B2B Content Marketing Survey Findings for 2014
How can you plan your Business to Content Marketing in 2014? Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014. What did the survey...
Social Media Marketing For Beginners
Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving...
Technology Marketing: What Can Case Studies do for your Goals?
When you are marketing your technology company to potential buyers, what are the best ways to reach these customers? How can you establish your credibility and gain more interaction from purchasers? Enter the case study. The case study is one of the greatest ways to...
Press Release Writing for Driving Reader Action
As a marketer, you understand the viability of small changes that can drive website growth and improve search authority. But what happens when you take this mentality and move it to your press release? How can you format a release based on what readers want to see...
