Marketing Next Practices Blog

Emotional Marketing For B2B Companies

Emotional marketing moves beyond rational marketing that focuses just on product attributes, to emotional marketing that focuses on capturing share

Is Your Marketing Modern? Get a Modern Marketing Report Card!

Modern marketing is an evolved mix of strategic marketing, traditional marketing, internet and new media, and better results measurement. Modern marketing

Cause Marketing 101 – Infographic

In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be

How Brands Can Use Cause Marketing For Results

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the

Native Ads vs. Banner Ads

You are more likely to die in a plane crash or win the lottery than click on a banner ad.

Trademarks – The Biggest Name Development Roadblock

One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came

Inbound Marketing in 2013 – Survey Findings

Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and

B2B Buyer Personas – Development Tactics and Content

“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s

Paid Search – Advanced Techniques

In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details

MMP Recognized as a Top Agency By BtoB Magazine

Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January

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