Capital Equipment Marketing Archives - Modern Marketing Partners

16th of January, 2018
In: Capital Equipment Marketing, Manufacturing Marketing
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5 Keys to Marketing Success for Manufacturers image

Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following are 5 Keys to marketing success for manufacturers including branding, digital excellence, content, lead generation, and sales support. Branding 2.0 When the author started his career, advertising, collateral (ala brochures/catalogs), publicity and trade shows were all the marketing required to win. Today, advertising is all but obsolete for most marketers. Collateral is all digital, and trade shows and publicity may or may not be viable communications channels. No question, for leading manufacturers strong branding is still critical, including brand names, logos, messaging, ...

9th of February, 2013
In: B2B Marketing, Capital Equipment Marketing
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Capital Equipment Purchasing — 4 Aspects image

Because of the high costs involved, the capital equipment purchasing process is complex for 4 reasons: the number and type of decision makers, the need to carefully evaluate and compare multiple options using financial analysis, the economic environment, and changing tax laws. This blog details these reasons or aspects. Related content in our capital equipment marketing best practices series includes a Guide to Capital Equipment Marketing, a Marketing Capital Equipment Checklist, a Capital Equipment Marketing Infographic, and 3 Capital Equipment Marketing Considerations. A Closer Look at Capital Equipment Purchasing Lets examine some of the aspects of capital equipment purchasing, beginning with the decision-making process. As stated, capital equipment purchasing typically involves multiple decision-makers and influencers including: • Executive and financial managers • Technical experts and consultants ...

8th of February, 2013
In: B2B Marketing, Capital Equipment Marketing, Marketing Strategies
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3 Capital Equipment Marketing Considerations image

There are at least three (3) factors that can have profound implications for downstream marketing. First, reputation is critical. Second, the number of customers is limited. Third, many capital equipment brands tend to be so technical, that engineering involvement and information must be part of both buying and selling, including marketing. Related content our capital equipment marketing best practices series includes a Guide to Capital Equipment Marketing, a Marketing Capital Equipment Checklist, a Capital Equipment Marketing Infographic, and 4 Aspects of Capital Equipment Purchasing. Reputation Regarding reputation, when investing huge sums of money, while multiple decision makers evaluate multiple options, the lowest price is rarely the most important criterion, certainly in comparison to brand reputation. Risk avoidance is paramount. This is further ...

Capital Equipment Marketing – Infographic image

This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post, we shared a checklist of the top 10 marketing best practices for capital equipment marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Marketing Capital Equipment Checklist. Other content in this capital equipment marketing best practices series include 3 Capital Equipment Marketing Considerations and 4 Aspects of Capital Equipment Purchasing. In this post, we offer our experience and insight about capital equipment marketing ...

Marketing Capital Equipment Checklist image

How do you most effectively market capital equipment? Following is a checklist of the top 10 marketing best practices for capital equipment, followed best practices detail. Related content in our capital equipment marketing best practices series includes a Guide to Capital Equipment Marketing, a Capital Equipment Marketing Infographic, 3 Capital Equipment Marketing Considerations, and 4 aspects of capital equipment purchasing. Capital Equipment Marketing Checklist Analysis and Research Planning Brand Image Brand Awareness Website Improvement and SEO Event marketing Thought Leadership Content Blogging Social Media Direct marketing Captial Equipment Marketing Best Practices Detail 1. Analysis and Research - Because of the limited number of customers, market and competitor intelligence is more critical in capital equipment than any other category. Start with market segmentation to understand which verticals drive sales and profit. Use secondary or published research including ...

Categories ArchivesCapital Equipment Marketing