Categories ArchivesHoliday Marketing

Tips for Using Social this Holiday Season image

Shoppable Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a trend that interests people. According to PwC’s 2018 Holiday Lookout study, more than 40 percent of Millennials and 25 percent of Gen Z shoppers will purchase through shoppable photos this year. Here’s how social platforms are innovating this season – and you can too right along with them. Instagram just announced three new ways for users to shop while browsing their favorite photos of pets, food, travel, family and friends. The new features help people ...

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Pump Up Holiday Sales with Personalization and Mobile Capabilities image

Holiday Sales

It looks like the season is going to be merry and bright. Whether entertaining at home or socializing away from home, consumers are looking to celebrate with others and spend money doing so. Holiday sales are expected to increase 5 to 5.6 percent over last year’s season, according to Deloitte’s annual retail holiday sales forecast. Additionally, ecommerce sales are forecasted to grow 17 to 22 percent, reaching $128 to $134 billion throughout the 2018 shopping season. And even businesses that think they might not really be in a position to capitalize on any holiday spending need to realize there’s an opportunity. According to Deloitte’s 33rd Annual Holiday Consumer Spending Survey, over half of shoppers (51 percent) believe in the spirit ...

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Holiday Card Marketing Tips image

Yes, you heard it correctly, holiday cards can be a marketing initiative, and successful as well. It’s that time of year. From holiday pictures to office holiday parties, this time of year is guaranteed stuff your stocking with fun business networking opportunities. As the end of the fiscal year draws near and the finish line is just now in sight, let us not dash past these perfect opportunities the holidays provide. From reconnecting with past business associates, to looking at the new year ahead, creating new marketing pitches, or just simply reminding your clients of your great services—the possibilities are endless. But before you get ready to copy and paste another generic holiday email image, stop and consider these three ...

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Valentine’s Day Marketing For B2B Companies image

Valentine’s day is a cash cow for the greeting card, flower, candy, jewelry, and the retail gift industry. The average annual Valentine’s Day spending is $13.19 billion, with over 180 million Valentine’s Day cards exchanged annually, and 196 million roses produced for the special day (StatisticBrain). Notoriously a consumer holiday, is there any opportunity for B2B brands to have Valentine’s Day promotions? Below we will share the pros and cons of Valentine’s Day marketing, 6 B2B Valentine’s Day marketing ideas, and a Valentine’s Day infographic. The Pros and Cons of Valentine’s Day Marketing Valentine’s day marketing is a given for some companies (jewelry, flowers, etc.), but perhaps not so obvious for others (B2B). Before your B2B company starts to plan ...

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