Categories ArchivesCatalog Marketing

Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Besides high profile, big budget consumer catalogs like Crate and Barrel or Victoria’s Secret, what are effective techniques for business-to-business or niche market catalogs? To answer this question, we will share the top 10 Catalog marketing and design tips below: 1. Catalog Brand Identity Foundational to catalog marketing success is the strength of your brand. Established brands enjoy brand awareness while new brands must rely on effective brand naming, and compelling graphic identity. Strong brands typically use their brand names or trademarks for their catalog name. Unknown brands must ...