Marketing Next Practices Blog
MMP Open House and Ribbon-Cutting Ceremony
We recently moved our headquarters to a renovated loft space in the Naperville Executive Court complex. The new office is conveniently located near the I-88 transportation corridor at 1220 Iroquois, Suite 210, off Ogden Avenue. Members of the press are invited to an...
Emotional Marketing For B2B Companies
Emotional marketing moves beyond rational marketing that focuses just on product attributes, to emotional marketing that focuses on capturing share of heart with products that connect on a deep personal and emotional level with customers (B2Bwhiteboard). Emotional...
Is Your Marketing Modern? Get a Modern Marketing Report Card!
Modern marketing is an evolved mix of strategic marketing, traditional marketing, internet and new media, and better results measurement. Modern marketing is more effective. More cost efficient. More measurable. More targeted. More social and mobile. Is your marketing...
Cause Marketing 101 – Infographic
In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be made for such efforts? 278 million Americans want to know what a company is doing to benefit a cause. The following infographic shares the types of cause marketing,...
How Brands Can Use Cause Marketing For Results
Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and...
Native Ads vs. Banner Ads
You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement...
Trademarks – The Biggest Name Development Roadblock
One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came to you in your sleep last night is already trademarked. In saturated categories like consumer products, healthcare, and technology,...
Inbound Marketing in 2013 – Survey Findings
Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and their companies. In this fifth anniversary edition, they asked 3,339 marketing professionals from 128 countries to share their...
B2B Buyer Personas – Development Tactics and Content
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT...
Paid Search – Advanced Techniques
In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details on both paid search, or PPC, and organic search. Part one covered some the basics of PPC including keywords, placements, and rankings. Part two...
MMP Recognized as a Top Agency By BtoB Magazine
Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January of 2012, Modern Marketing Partners is extremely proud to receive this honor after it's first year of operation. The 2012 Top Agencies...
Paid Search vs. Organic Search
Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog...
Paid Search – PPC Basics
With over 100 billion global searches being conducted each month and 75% of search engine users never scrolling past the first page of search results, the search war is heating up (SEJ)! How can you leverage search to drive traffic to your website? In our three-part...
Website Tips for International Markets
Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and...
Catalog Marketing Best Practices
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Beside high profile, big...
Valentine’s Day Marketing For B2B Companies
Valentine’s day is a cash cow for the greeting card, flower, candy, jewelry, and the retail gift industry. The average annual Valentine’s Day spending is $13.19 billion, with over 180 million Valentine’s Day cards exchanged annually, and 196 million roses produced for...
Capital Equipment Purchasing — 4 Aspects
Because of the high costs involved, the capital equipment purchasing process is complex for 4 reasons: the number and type of decision makers, the need to carefully evaluate and compare multiple options using financial analysis, the economic environment, and changing...
3 Capital Equipment Marketing Considerations
There are at least three (3) factors that can have profound implications for downstream marketing. First, reputation is critical. Second, the number of customers is limited. Third, many capital equipment brands tend to be so technical, that engineering involvement and...
Capital Equipment Marketing – Infographic
This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post,...
Marketing Capital Equipment Checklist
How do you most effectively market capital equipment? Following is a checklist of the top 10 marketing best practices for capital equipment, followed best practices detail. Related content in our capital equipment marketing best practices series includes a Guide to...
