Marketing Next Practices Blog
Facebook Advertising 101
With over 1.23 billion monthly active users, Facebook is one the ultimate places to engage, influence, and connect with potential customers. In this, properly leveraging Facebook Advertising can help you find, reach, and interact with a precise audience. How can you...
8 Steps to Build a B2B Lead Generation Strategy on Social Media
Lead Generation through Social Media. As a marketer in the B2B world, you know that social media is the forefront of lead generation; but where do you begin? 2014 has been defined in many ways. From the year of the consumer as defined on Forbes to the year of the...
9 Top Web Design Trends in 2014
As companies and brands update websites and blogs to match the trends and needs of users, it is important to consider what’s here for good and what trends are fleeting. What do you need to know when designing your next web page? Following are 9 of the top trends in...
Content Marketing: 7 Steps to Driving Interaction
Content marketing is one of the most popular topics in marketing today. But with everyone jumping on the bandwagon, what content is effective? Valuable? Lead generating? To that end, following are 7 Steps, Tips and Strategies for effective content marketing. We share...
Email Marketing Facts and Best Practices 2014
Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A...
Direct Mail Best Practices: Part 2
Direct Mail Campaigns are still a viable option to convert potential leads into customers; but this said, direct mail provides challenges and campaign structure. In Part 1, we covered the development and planning of your mailing list, including best practices on how...
Direct Mail Best Practices: Part 1
What do you need to know about direct mail campaigns? Still a viable option to convert potential leads into customers, direct mail provides challenges and campaign structure. In this three part article, we will teach you the best practices for developing and managing...
Information Technology (IT) Marketing Infographic
Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post,...
Information Technology (IT) Marketing Top 10 Best Practices
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
Top 20 Free Infographic Directories and Submission Tips
An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you...
Social Media Importance for B2B and IT Brands
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
CMO Predictions for 2014
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO's) can expect for the...
MMU on LinkedIn: Newly Improved Group
One of the most important aspects to any campaign is its ability to remain topical and competitive on social media. In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group. We post...
Top 10 Modern Marketing Resolutions For 2014
It is reported that only 8% of people achieve their New Year's Resolutions. Don't become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans decrease,...
Google Hummingbird: SEO Questions and Answers
“Precise and fast” – the two words Google uses to describe Hummingbird. Hummingbird is Google’s new search ranking algorithm that reportedly impacts more than 90 percent of searches. Undoubtedly, you have been hearing A LOT about this Hummingbird update over the past...
8 Marketing Faux Pas to Avoid in 2014
Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2013 coming to a close, marketing planning for 2014 is well underway. Be sure to...
Holiday Card Marketing Tips
Yes, you heard it correctly, holiday cards can be a marketing initiative, and successful as well. It’s that time of year. From holiday pictures to office holiday parties, this time of year is guaranteed stuff your stocking with fun business networking opportunities....
Infographic Marketing Basics and Tips
Unless you have been living under a rock, you have probably witnessed the infographic craze this past year. An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an...
CMO vs. CIO: Clash in the Cubicle
Only 10% of top marketing and IT executives believe collaboration between their corporate functions is sufficient. With increased popularity and demand for a digital marketing presence, and with marketing being increasingly reliant on technology, marketing and IT...
2 Simple Steps for Using Paid Search to Improve your SEO
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
