Marketing Next Practices Blog
7 Types of Marketing Organization Structures
When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...
Link Building: Cautionary Tales and Best Practices
Link building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird. However, is link building dead? What is link earning? How can all of this improve your content strategy?...
B2B Content Marketing Survey Findings for 2014
How can you plan your Business to Content Marketing in 2014? Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014. What did the survey...
Social Media Marketing For Beginners
Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving...
Technology Marketing: What Can Case Studies do for your Goals?
When you are marketing your technology company to potential buyers, what are the best ways to reach these customers? How can you establish your credibility and gain more interaction from purchasers? Enter the case study. The case study is one of the greatest ways to...
Press Release Writing for Driving Reader Action
As a marketer, you understand the viability of small changes that can drive website growth and improve search authority. But what happens when you take this mentality and move it to your press release? How can you format a release based on what readers want to see...
Facebook Advertising 101
With over 1.23 billion monthly active users, Facebook is one the ultimate places to engage, influence, and connect with potential customers. In this, properly leveraging Facebook Advertising can help you find, reach, and interact with a precise audience. How can you...
8 Steps to Build a B2B Lead Generation Strategy on Social Media
Lead Generation through Social Media. As a marketer in the B2B world, you know that social media is the forefront of lead generation; but where do you begin? 2014 has been defined in many ways. From the year of the consumer as defined on Forbes to the year of the...
9 Top Web Design Trends in 2014
As companies and brands update websites and blogs to match the trends and needs of users, it is important to consider what’s here for good and what trends are fleeting. What do you need to know when designing your next web page? Following are 9 of the top trends in...
Content Marketing: 7 Steps to Driving Interaction
Content marketing is one of the most popular topics in marketing today. But with everyone jumping on the bandwagon, what content is effective? Valuable? Lead generating? To that end, following are 7 Steps, Tips and Strategies for effective content marketing. We share...
Email Marketing Facts and Best Practices 2014
Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A...
Direct Mail Best Practices: Part 2
Direct Mail Campaigns are still a viable option to convert potential leads into customers; but this said, direct mail provides challenges and campaign structure. In Part 1, we covered the development and planning of your mailing list, including best practices on how...
Direct Mail Best Practices: Part 1
What do you need to know about direct mail campaigns? Still a viable option to convert potential leads into customers, direct mail provides challenges and campaign structure. In this three part article, we will teach you the best practices for developing and managing...
Information Technology (IT) Marketing Infographic
Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post,...
Information Technology (IT) Marketing Top 10 Best Practices
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
Top 20 Free Infographic Directories and Submission Tips
An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you...
Social Media Importance for B2B and IT Brands
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
CMO Predictions for 2014
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO's) can expect for the...
MMU on LinkedIn: Newly Improved Group
One of the most important aspects to any campaign is its ability to remain topical and competitive on social media. In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group. We post...
Top 10 Modern Marketing Resolutions For 2014
It is reported that only 8% of people achieve their New Year's Resolutions. Don't become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans decrease,...
