Direct Mail House Lists Rule – Part 1 image

The debate over which is better email vs direct mail may continue on into the next century. And that’s okay. It’s often been said that email generates a quicker profit and direct mail produces more engaged customers. So for many businesses there is value in using a mix of both direct mail and email marketing. Over the years, direct mail has proven its ability to drive growth for companies. A well-thought out and executed direct mail campaign can provide profit, sustainability and security perhaps better than any other media. Some may think direct mail is outdated, too expensive or cumbersome. But just because other ways may be faster, easier or less expensive, doesn’t necessarily mean that you’ll see profitable, long-term ROI. ...
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