Marketing Next Practices Blog
How Coronavirus Helped Brand Innovation
Obviously, Coronavirus is not what businesses planned for, but maybe this illness helped businesses in a certain area: brand innovation. Many companies had to think outside the box to adapt to the new challenge in the world. This new adaption has allowed brands to...
What is B2P Marketing?
We all know what business-to-business (B2B) and business-to-consumer (B2C) marketing is, but what is business-to-people (B2P) marketing. During the pandemic, a lot has changed in marketing. The target audiences’ life has made a change. So why are marketers now talking...
8 Marketing Faux Pas to Avoid in 2021
Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2020 coming to a close, marketing planning for 2021 is well underway. Be sure to...
5 Lesser-Known Tools Applicable for Digital Marketers
Digital marketing isn’t the talk of the days in recent times. Each of the business owners has now realized the importance of going digital and look forward to the immense growth opportunities lying in this domain. To some extent, people think that it’s easy to get...
5 Effective Ways You Could Boost Your eCommerce Customer Experience in 2020
86% of buyers will choose to pay more for a product if it means that they get better customer service as a result. For companies still living under the assumption that a lower price will get them the sale, this can be a shock and a revelation. But today’s online...
5 Reasons Why you Need a Digital Marketing Strategy
Digital marketing is among the most important keys that any business needs to succeed. Without it, your business will be trampled in the market. However, incorporating digital marketing alone isn't enough to keep you in the game; you need a good digital marketing...
Marketing Strategy: 4 Steps to Success
Having a step by step plan allows marketers to achieve their goals. Having a strategy in place will help marketers grow and succeed in the future. As reported by Forbes on September 16th, 2020 by Lynne Golodner. Successful Marketing Requires Strategy My son wanted to...
6 Tips for a Good Website Design That Leads to More Sales and Traffic
Website design plays a huge role in attracting new customers, generating leads and growing business. If you are failing to retain the visitors, you can enhance the website design by implementing these tips: 1) Responsive Design These days, you need to use mobile...
An Easy-to-Understand Process on How to Find Your Target Audience
Every business is unique and targets consumers with specific products. Depending on what you are selling, your business will have its own target audience and your product will be tailored towards that target audience. This could consist of an age group, for example,...
A New Definition for Content Marketing?
Content marketing is not just a strategy; it is a skill set. You must understand where to post the content, who should see the content, and all in all, how to market the content. A lot has changed in the past few years, which has led to the discussion of adding a new...
5 Ways to Increase Traffic to Your Website
There is no way of hiding it – more businesses are creating websites than ever before. Just about every business is working to keep up with the trends. You are now in constant competition with all other online businesses and it can be overwhelming to approach this...
5 Tips for Making Your Ecommerce Content Better
Ecommerce is comprising a larger share of the consumer market with each passing year. Businesses are no longer limiting their products or services to their local areas or cities. Instead, they are expanding their range to include the entire country, region, or even...
4 Ways to Boost Your Local SEO
SEO has changed the game for many companies. Optimizing techniques enable companies to increase the quality and quantity of traffic to their site. When organizations rank higher in search engine results, they have an increased likelihood of being one of the first...
Should You Bundle Cable with Mobile or Phone Service?
We all would agree to the fact that our cable providers also want to be our phone providers or vice versa. While cable giants like Spectrum would want you to subscribe to Silver package Spectrum, they would also want you to take their phone services as part of the...
B2B Reviews are Important
Do you still believe in reviews? How about B2B reviews? Well, you should start believing in business-to-business (B2B) reviews and adding them to your marketing mix. As reported by Forbes on September 22nd, 2020 by Elizabeth Shea. Why B2B Reviews Should Be An...
Plain Text Vs HTML Emails- How To Make The Right Pick
Email marketing is the top avenue for digital marketers, whether driving sales efforts or client engagement is concerned. One question that stays common across roundtable discussions for a decade and over Zoom calls these days is: Whether to choose plain text or HTML...
3 Things to Look For While Hiring An SEO Consultant
Search engine optimization or SEO is defined as the technology implemented to improve the quality & quantity of traffic to a certain site. It can simply be broken down into three parts; Traffic quality: It helps to improve the quality of traffic by attracting...
8 Sales Enablement Tools To Empower Your Sales Department
Sales enablement is the process of providing your salespeople with the necessary tools, content, and other resources to help them connect with your clients. This leads to a smoother buyer journey, which results in more sales and higher customer retention. And since...
4 Tips to Strengthen Your Digital Marketing Team
Marketing has transformed since the early days of the internet, with new concepts like SEO, CRO, etc. The days of opening a newspaper or catching a new commercial on television are behind us. Today, we use the internet to bring our marketing teams along with digital...
5 Tips For Hiring Your Dream Digital Marketing Team
Adding talented people to your digital marketing team may seem easy enough in theory. You need to seek out qualified individuals, convince them why you’re the right company for them, and bring them on board. Once they’re on your team, you have to focus on keeping them...
