• 23 Jul, 2018
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Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety ...

• 20 Jul, 2018
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Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long ...

• 19 Jul, 2018
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Business blogging requires genuinely engaging prospects and customers. The thing is people are all different. This means you need to have some different types of content on your blog to ...

• 17 Jul, 2018
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In the age of information, it’s easy for a company’s audience to feel overexposed to marketing and ads. It’s also a lot of extra work for an organization’s staff to ...

• 16 Jul, 2018
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Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their ...

• 12 Jul, 2018
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Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your ...

• 9 Jul, 2018
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If you’ve found direct mail working well for your company, you may be ready to expand your reach and attain more prospects through a rented mailing list. The two overall ...

• 6 Jul, 2018
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The debate over which is better email vs direct mail may continue on into the next century. And that’s okay. It’s often been said that email generates a quicker profit ...

• 3 Jul, 2018
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Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because ...

• 2 Jul, 2018
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Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as ...

• 2 Jul, 2018
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Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s ...

• 29 Jun, 2018
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Creating the ultimate customer experience is a goal that organizations across all types of industries are talking about. In fact according to Gartner by 2018 more than 50% of businesses ...

• 28 Jun, 2018
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The movement towards building a customer centric company is leading marketers to consider a shift toward experiential marketing. Experiential marketing or engagement marketing puts the customer and their needs squarely ...

• 25 Jun, 2018
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A recent study by the American Marketing Association and Kantar Consulting takes a look at marketers’ optimism and abilities in the first Marketers’ Confidence Index of 2018. Marketing’s reach today ...

• 20 Jun, 2018
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As more and more marketing moves toward a digital strategy, companies need to continue to delight and entice customers during their online experience. A pervasive and persuasive tactic happening during ...

• 14 Jun, 2018
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Google knows where the future of search lies – on your smartphone screens. After announcing its prioritization of mobile over desktop searches in 2016, Google has finally moved to index ...