Marketing Next Practices Blog

It’s Time to Say “Thank You”

The year is winding down, but your marketing efforts don’t need to dwindle. Now’s the perfect time to let your customers know you appreciate all their 2018 business. You ...

Alexa: Develop a Branded Voice Experience for My Company

Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want ...

Shake Up Your Marketing in 2019

Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing? How were results measured? What are specific ...

Healthcare Marketing Looks to Bolster Healthcare Literacy Awareness

Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited ...

Tips for Using Social this Holiday Season

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and ...

Pump Up Holiday Sales with Personalization and Mobile Capabilities

It looks like the season is going to be merry and bright. Whether entertaining at home or socializing away from home, consumers are looking to celebrate with others and ...

Develop an Inbound Approach to Creating Relevant Content

There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem ...

Keeping Customer Data Safe

As marketers we like to talk about data. It’s usually in terms of how to access it and harness it to be more beneficial to our business. While data ...

Email Marketing Makeover Tips

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects ...

Sales Opportunities Personalization Part 2

Utilize Personalization to Increase Sales Opportunities

Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, ...

Company Strategy Needed to Deliver Personalization

Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right ...

Companies Need to be Marketing 24/7

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It ...