Marketing Next Practices Blog

Referral marketing is becoming increasingly popular among B2B companies. In the digital age, referrals are more important than ever for

As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation,

Businesses benefit from digital marketing because it promotes their products and services to a wider audience than traditional forms of

Why Law Firms Need SEO

Search engine optimization (SEO) is a digital marketing process used to increase the ranking of websites and boost their visibility

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B

While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the

Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t

Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that

Marketing is a crucial factor in the success of any business. Still, not all business owners have the necessary skills

You know when they say, "If you want to go fast, go alone. If you want to go far, go

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