A website has become inevitable for a brand as it's the primary asset to optimize the sales funnel and allow entrepreneurs to maximize conversions. But when thinking of conversions, do you envision ...
Read MoreIf you think about it, it’d be great if all marketing plans include competitive research strategies. After all, your competition is exerting tons of effort to take business away ...
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The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video ...
Read MoreIn today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but ...
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Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in ...
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Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it ...
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Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in ...
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Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent ...
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Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go ...
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The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to ...
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Organic is good, right? Today everything from food to house cleaners to mattresses are better if they’re organic. That goes for marketing too. We’re talking about word of mouth ...
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The year is winding down, but your marketing efforts don’t need to dwindle. Now’s the perfect time to let your customers know you appreciate all their 2018 business. You ...
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