by Lindsay Brown | Jun 4, 2026 | Manufacturing Marketing
The manufacturing sector has long relied on trade shows, cold outreach, and word-of-mouth referrals to drive growth. But buyer behavior has shifted dramatically. Today’s B2B buyers complete a significant portion of their research online before ever contacting a...
by Lindsay Brown | Apr 15, 2026 | Manufacturing Marketing
Henry Ford once said, ‘Quality means doing it right when no one is looking.’ That mindset still hits home today. The process of manufacturing itself has advanced, technology has progressed, supply chain networks have become global, but the core issue remains the same....
by Lindsay Brown | Jan 16, 2018 | Capital Equipment Marketing, Manufacturing Marketing
Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following...
