by Hannah Wozniak | Oct 2, 2026 | AEO, AI
According to Gartner, 45% of B2B buyers used generative AI during a recent purchase, showing how quickly vendor research is expanding beyond traditional Google searches and company websites. For MSPs, prospects may now research providers through Google, ChatGPT,...
by Hannah Wozniak | Sep 17, 2026 | AEO, AI, Search Engine Optimization (SEO)
For years, search engine optimization followed a familiar pattern. A website targeted useful keywords, earned links, climbed the results page, and collected clicks. That model has not disappeared, but a new layer now sits between the search and the website. AI...
by Hannah Wozniak | Sep 15, 2026 | AEO, AI, Artificial Intelligence
Universities are accustomed to measuring rankings, impressions, traffic, leads, and applications. AI-powered discovery introduces another layer: a prospective student can ask for a shortlist of programs and receive recommendations before ever visiting a university...
by Hannah Wozniak | Sep 2, 2026 | AEO, AI, Search Engine Optimization (SEO)
You’ve probably spent years and a lot of money on search engine optimization (SEO). The goal was simple: get your website to the top of Google’s search results. But a big change is happening. AI summaries, called Google’s Search Generative Experience...
by Hannah Wozniak | Jul 28, 2026 | AEO, AI, Search Engine Optimization (SEO)
Personal injury is one of the toughest search markets in the country. Thousands of firms chase the same urgent, high-value queries, and the largest advertisers can outspend a small practice by an order of magnitude on paid search alone. That sounds discouraging until...
by Hannah Wozniak | Jul 7, 2026 | AEO, AI, Artificial Intelligence
Search platforms powered by Artificial Intelligence (AI) are quickly changing how people discover brands. Millions of users are increasingly turning to tools like Claude, ChatGPT, Gemini, and Perplexity for recommendations rather than traditional search engines....
