Blogging Archives - Modern Marketing Partners

25th of January, 2022
In: Blogging, Branding, Search Engine Optimization (SEO)
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Does Guest Posting Help New Brands? standard

Have you been preparing for a long time to launch your new brand? This is an exciting time for any business owner. But, it can also be difficult and while you are eager to show the world what you have to offer, you have to be patient and continue this hard work. Namely, one of the most important things you are going to have to do is build a presence on the internet. This is going to allow everyone to find out who you are and become interested in your products or services. After all, you are going to have competition and you have to create a reputation for your brand. This is going to involve having a marketing strategy ...

19th of July, 2018
In: Blogging, Content Marketing, Marketing Best Practices
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4 Types of Business Blogging Content image

Business blogging requires genuinely engaging prospects and customers. The thing is people are all different. This means you need to have some different types of content on your blog to attract and retain readers. You must also have diverse content to help you accomplish the various goals of your blogging program. You need the right blend of content to grab the attention of visitors, gain rapport with readers, educate them on your approach, and establish your expertise in the industry. A tall order, really, but doable. Many posts about blogging list anywhere from 10-80 different types of content you can utilize. It may almost be overwhelming to think about blogging if you start with this approach. However, there are probably about ...

12th of July, 2018
In: Blogging, Content Marketing, Marketing Best Practices
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Blogging Challenges and Tips for Success image

Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your website. You created a posting schedule, worked hard at writing many of blogs, maybe even found some company guest bloggers, and now the whole process seems, well, a bit melancholy. Many companies experience some bumps in the road regarding their blogging efforts. Here are five common challenges and tips for getting your blog back on track: Challenge: Missed deadlines. Tip: Everyone at your company is busy, including you. Your posting schedule may get off track. Energy suddenly becomes low around writing more blogs. Initially, the interest was there, but now other priorities ...

18th of August, 2016
In: Blogging, Content Marketing, Inbound Marketing, Marketing Best Practices
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Blogging Best Practices: Top 10 Tips image

According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can drive significant and measurable website traffic, build search engine authority, improve social media engagement, reinforce a thought leadership image, and even generate sales leads. So how can a marketer blog more effectively? Following are Top 10 Tips for Blogging Excellence with explanations of each, along with some additional resources. Top 10 Tips for Blogging Excellence: 1. How to Plan a Blog 2. Key Content Considerations 3. Properly Integrate Blog and Website 4. Employ all possible SEO 5. Blog Titles are Critical 6. Lead Generation Techniques 7. Use relevant ...

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