by Lindsay Brown | Jan 26, 2023 | Data-Driven Marketing, Marketing Measurement
In the world of marketing, data and artificial intelligence are turning things upside down very quickly. Companies that want to keep up with the success of their competitors can’t just settle for guesswork and creativity to excel. Marketing combines many different...
by Lindsay Brown | Jun 25, 2018 | Marketing Measurement, Social Media, Technology Marketing
A recent study by the American Marketing Association and Kantar Consulting takes a look at marketers’ optimism and abilities in the first Marketers’ Confidence Index of 2018. Marketing’s reach today has evolved into the realm of technology and social media requiring a...
by Lindsay Brown | Dec 8, 2012 | Marketing Measurement
With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other...
by Lindsay Brown | Dec 6, 2012 | B2B Marketing, Marketing Measurement
Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. In fact, some of the traditional methods of measuring results are still some of...
by Lindsay Brown | Nov 5, 2012 | B2B Marketing, Content Marketing, Marketing Measurement
How can you measure content marketing? A new eBook entitled, “A Field Guide to the Four Types of Content Marketing Metrics” is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe...
