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3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign

by Lindsay Brown | Jul 1, 2019 | Influencer Marketing, Marketing Best Practices, Social Media

When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes...

Top Account Based Marketing Tools and Tactics

by Lindsay Brown | Jun 19, 2019 | Account Based Marketing, B2B Marketing, Marketing and Sales, Marketing Best Practices, Marketing Strategies, Software Marketing

As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing...

8 Steps to Creating Powerful Marketing Case Studies

by Lindsay Brown | Apr 7, 2019 | Marketing Best Practices, Marketing Case Studies, Marketing Tactics

The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to maintain their value proposition and brand reputation. A case study has the power to...

How Data and Personalization Inform the Customer Journey

by Lindsay Brown | Mar 15, 2019 | Branding, Content Marketing, Marketing Best Practices, Marketing Tactics, Personalized Marketing

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions,...

4 Trends Effecting Digital Marketing Now

by Lindsay Brown | Mar 5, 2019 | Digital Marketing, Marketing Best Practices, Social Media

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’...

7 Sell Sheet Tactics to Get Your New Product Noticed

by Lindsay Brown | Feb 19, 2019 | Content Marketing, Launch, Marketing Best Practices, Marketing Tactics, Sales Initiatives

After you’ve had your “Aha” moment and created a new product or service, now the hard work begins. As an entrepreneur or product developer you need to attract interest from a potential licensee or investor to garner support for your new product or service. This is...
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