Marketing Best Practices Archives - Page 6 of 6

Marketing Brochure Showcases Modern Marketing image

The Modern Marketing Partners agency services brochure is now available! Take a look at all of the projects we've worked on as well as the services we offer our clients. Not only does the brochure showcase several examples of marketing programs by Modern Marketing Partners, but it also raises questions to you on what you are doing to keep your marketing efforts up-to-date, efficient and well, modern! You can download your copy by clicking here. Then you will be able to view services and work examples that cover the following: Breakthrough branding and naming services Modern integrated marketing communications Website development and search optimization Advertising campaign management Social media marketing Traditional print advertising design and collateral Lead generation Content marketing Marketing for start-ups Integrated product launch Use the comment box below and tell ...

Marketing Budgeting Best Practices image

A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets. Business-to-business brands and corporate America develop budgets based on one of three approaches: 1) a percentage increase (or decrease) over last years budget, 2) task and objective budgeting, or 3) a percentage or (forecasted) sales based on industry or competitive benchmarking. Often budgets are developed using a combination, or hybrid of these approaches. This blog is part of a series on marketing planning and budgeting including Marketing Planning Best Practices, and a Marketing Planning Checklist. In good times, management is inclined to simply increase budgets gradually ...

Marketing Planning Checklist image

Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes: 1) Marketing Planning Best Practices, 2) Marketing Budgeting Best Practices, and 3) the following Marketing Planning Checklist. Of course, marketing plans come in a number of “shapes and sizes”, from the annual tactical plan, to project or functional plans, to the detailed strategic marketing plan. A given marketing program may range in complexity, budget and requirements. Different markets and products likely require vastly different marketing strategies and tactics. So a Marketing Planning Checklist should allow for a range of marketing scenarios. This checklist is based on ...

22nd of April, 2012
In: Marketing Best Practices, Marketing Planning
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Marketing Planning Best Practices image

The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can aid marketers at all levels in realizing their potential. This blog will consider the different types of marketing plans, while other blogs in this series will cover related topics including how to establish marketing budgets, and how much some top business-to-business (B2B) brands spend on marketing. In addition, a marketing planning checklist will be provided, along with a link to the results of a survey regarding ...

6th of April, 2012
In: Marketing Best Practices, Public Relations, Social Media
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New Rules of PR: A Guide to Modern Publicity image

The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? This blog will examine how PR has changed, and how your PR program can change to leverage new PR opportunities. Next, we‘ll focus on the specifics of PR distribution options and develop overall new rules of PR. PR Has Changed – Have you changed your PR? So, how has PR changed? Not to overstate, but PR has changed more in the last few years than in ...

19th of March, 2012
In: Advertising, Marketing Best Practices
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Advertising Testing Tips image

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety of options for advertising testing. The extent of testing depends on the expected advertising budget-both ad production and placement. Clearly a $1.3 million Super Bowl spot requires more elaborate testing than a $20,000 print ad. So what are the advertising testing options? And when should you use one testing type vs. another? Advertising Testing Options Most experts agree on two broad types of advertising testing: ...

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