Marketing Next Practices Blog
Google AdWords Customer Match Targeting
One of our favorite new AdWords features from 2015 was Customer Match. In short, Customer Match gives advertisers the ability to upload email lists (ex: an existing customer list or a prospect list) and target them in search, YouTube, and Gmail. Email addresses will...
Facebook Fundraisers: A New Place For Nonprofits to Fundraise
With over 1.5 billion active users, Facebook is a great way to reach a global community of supporters for your nonprofit. Facebook Fundraisers Facebook Fundraisers is a new feature for nonprofits to reach supporters and get funding for their cause. Here is just a few...
7 Habits of Highly Effective Marketers
Stephen Covey published the hugely popular self-help book, "The 7 Habits of Highly Effective People" in 1989. 14 million copies later, a number of copy-cat topics have surfaced across all disciplines, and you know marketing is on this bandwagon! Nevertheless, we think...
How to Use Big Data for Marketing
What is big data? It’s hard to say when it’s an evolving term in an evolving industry. Big data can be used in a number of different ways, which can be complex for a company with a massive volume of data. Each industry has it's own structured and unstructured...
Local Search and Citations and BrightLocal
Getting local search right is a concern and challenge for brands and agencies. Yet it all starts with a perceived dilemma: pay a monthly fee for the rest of your company’s life to allow another entity to manage your listings, in which cancellation results in the death...
Bing Mobile-Friendly Algorithm Launching Soon
Last week, Bing announced that they will be introducing a new mobile-friendly algorithm in the next couple of months. These changes come after a similar move by Google last month when Google launched their own mobile-friendly algorithm and announced their...
How To Use Google’s New Search Analytics Report
Last week, Google announced an awesome new feature for Webmaster Tools: the Search Analytics Report. You may be familiar with the Search Queries report, which showed the searches users were conducting to find your website and their impressions, clicks, etc. Though one...
Beyond the Blog: What B2B Buyers Need to See on Your Website
At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are...
Paid Infographic Sites: The Fastest Way to the Bottom
Let’s start by saying how much we love infographics, and follow up by saying that infographic submissions do work, provided you take incredibly laborious steps to do it right (stay tuned for an upcoming blog on that). However, we can guarantee there is one way to do...
Amazon Business: Amazon Launches B2B Online Marketplace
Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the...
Content Marketing Tips For B2B Companies
Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain...
10 Catalog Marketing and Design Tips
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Besides high profile, big...
Google Replaces URL With Site Name and Breadcrumb Trail in Mobile Search Snippets
If you had any doubt about the importance of structured data for your website, Google has made an announcement that they will be replacing the URL within the search result snippet with the site name and breadcrumb path. Currently, this will only be reflected in mobile...
A Guide to Google AdWords Remarketing
Google AdWords remarketing, which is conducted through the Google Display network, is a powerful paid search strategy that allows you to target and reach people who have previously visited your website by showing them ads across the web. In this blog we will share...
7 Types of Stores You Can Power With WooCommerce
WooCommerce is a free ecommerce plugin for WordPress, one of the most popular and robust content management systems available today. Out of the box, WooCommerce has a ton of functionality like product and inventory management, shipping options, tax and payment...
YouTube Cards to Replace Annotations
Have you ever used YouTube annotations? Annotations enabled publishers to add clickable text overlays to their videos to boost engagement or give more information. For example, asking viewers to like, favorite, or share a video, or link to related videos or content....
April 21: Google’s Mobile-Friendly Website Deadline
With mobile search predicted to surpass desktop in 2015, having a mobile-friendly website is more important than ever. And starting April 21, 2015, Google will be "expanding" their use of mobile-friendliness as a ranking signal for mobile searches. In other words, if...
Facebook Advertising: Choosing a Campaign Objective
At Modern Marketing Partners, we love Facebook Advertising. Our Facebook Advertising series will cover a range of topics including audiences, strategies, and more. For beginners, be sure to read our Facebook Advertising 101 post first. In this post will we discuss...
AdWords News: Upgraded URLs & Dynamic Structured Snippets
Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling "upgraded URLs" for advertisers. Unlike destination...
How To Set Up Shipping Classes in WooCommerce
Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products...
