Google ‘Pigeon’ 101: Highly Debated, Highly Localized, Highly Important

Google Pigeon Update Brings Local Search CloserPenguins, Pandas, Hummingbirds, and now Pigeons? Although not an official name; the colloquial term coined by Search Engine Land, Pigeon, is the latest update to the search engine that is built around local search.  What do you need to know? Modern Marketing University, your source for the most important news and insight into B2B Marketing, shares our take on Google Pigeon and its effect on your experience marketing and looking for local businesses.

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Setting Up Product Attributes in WooCommerce

Adding Attributes WooCommerceVariable products in WooCommerce can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes.

Options such as color or size for variable products are setup as attributes in WooCommerce. Below we will guide you through setting up an attribute.

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A Guide to Adding Products in WooCommerce

Adding New Products in WooCommerceIn our last post we covered the basic settings and configuration settings to get your WooCommerce store up and running.

Here we will give an overview of how to add products in WooCommerce.

But first, let’s define the four different types of products you can setup in WooCommerce: simple, variable, grouped, and external/affiliate product.

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Getting Started With WooCommerce

WooCommerceAre you looking to sell your product online but not sure how to get started? Or, are you on a budget and need to get started quickly?

Enter WooCommerce – a free ecommerce plugin for WordPress, one of the most popular and robust Content Management Systems available today. With almost 4 million downloads to date, WooCommerce is the now the fastest growing ecommerce platform in the world.

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Startup Marketing Best Practices

Startup Marketing GuideThe high failure rate of startups can most often be attributed to ineffective marketing. This Startup Marketing Best Practice Guide attempts to identify the critical marketing disciplines, and sub-disciplines required to succeed including competitive analysis, branding, digital marketing, and ongoing communications. Digital marketing encompasses key sub-disciplines of web design, search engine optimization, social media, and content.

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5 Traits of Indispensable B2B Marketers

B2B Marketer Traits

As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood.  But what does it take to become an indispensable marketing professional?  Learn how to not only keep your job, but provide the best turnaround to your company with these five skills you need for success in 2014 and beyond.

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7 Amazing Tips for Maximizing Webinar Effectiveness

Webcast TipsAs a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure.  But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of closing people at the bottom of the funnel, you need a tool to get your potential customers more informed and more interested before you sick your team on their purchaser. The webinar, in no way a new phenomenon, is still a tried and true tool to build thought leadership and inform customers.

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Case Study: Evolution1 and Healthcare Trends Institute

Modern Marketing Partners Evolution1 Case Study

As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers.  This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing.  How did we do this?

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Creative Agency Selection Criteria: 5 Things to Consider

Marketing Agency Selection GuideWhat does it take to select a marketing agency?  From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out.  But what should you seek from your next agency? By what criteria are other leading companies measuring agencies?  We look to share some of the top things to look for when selecting your next marketing agency.

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Google Panda 4.0: A Modern Marketer’s Survival Guide

Succeeding under Google PandaHere it comes again, another algorithm update that will have a profound impact on web rankings.  That is, of course, if you are either the best of the best or the worst of the worst in content creation.  For the best, you will see a boost in search due to providing quality and timely content.  For the worst, low quality content will be the downfall of your company, or at least your search rankings. What can you expect? How can you recover? How do you avoid taking an eBay sized hit?

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