7 Amazing Tips for Maximizing Webinar Effectiveness

Webcast TipsAs a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure.  But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of closing people at the bottom of the funnel, you need a tool to get your potential customers more informed and more interested before you sick your team on their purchaser. The webinar, in no way a new phenomenon, is still a tried and true tool to build thought leadership and inform customers.

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Case Study: Evolution1 and Healthcare Trends Institute

Modern Marketing Partners Evolution1 Case Study

As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers.  This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing.  How did we do this?

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Creative Agency Selection Criteria: 5 Things to Consider

Marketing Agency Selection GuideWhat does it take to select a marketing agency?  From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out.  But what should you seek from your next agency? By what criteria are other leading companies measuring agencies?  We look to share some of the top things to look for when selecting your next marketing agency.

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Google Panda 4.0: A Modern Marketer’s Survival Guide

Succeeding under Google PandaHere it comes again, another algorithm update that will have a profound impact on web rankings.  That is, of course, if you are either the best of the best or the worst of the worst in content creation.  For the best, you will see a boost in search due to providing quality and timely content.  For the worst, low quality content will be the downfall of your company, or at least your search rankings. What can you expect? How can you recover? How do you avoid taking an eBay sized hit?

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Case Study: Dek Division (Tyco Electronics)

Dek Case Study Tyco Electronics (TE Connectivity)A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance.  What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services offered to improve the company brand image.

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Canadian Anti-Spam Law: A Marketer’s Guide to Compliance

Canadian Anti Spam Law Regulations and Best PracticesOne of the most important changes in marketing is coming to an inbox near you.  No, it’s not Content Marketing World in September, or one of the thousands of emails from your LinkedIn Groups.  No, this upcoming change could cost you hundreds of thousands of dollars if improperly planned.  This act, the Canadian Anti-Spam Legislation (CASL), was created with users in mind, and hopes to reduce the amount of unsolicited Email in Canadian inboxes from British Columbia to Newfoundland.  How can you prevent fines and penalties as a result of CASL?

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Case Study: USG Sheetrock Tools

USG Sheetrock Sees Results with Naperville Marketing Agency MMPWhen a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising and more.

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How to Develop a Successful Mobile Website

Reasons a company needs a mobile site

If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search.  With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more likely to buy from a mobile-friendly website, and 61% likely to leave a non-mobile-friendly website; you need to improve your mobile impact today.  Why must you have a mobile website? How do you effectively leverage mobile web? Read on to learn more.

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Case Study: Experian

Experian Auto Dealer Case StudyWhen a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn?  This is where Modern Marketing Partners, a leading marketing agency in Naperville, Illinois, shines.  What did we do for Experian? Read on to find out more.

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9 Content Ideas to Improve Your Brand Personality

9 Ideras for Improving Content EffectivenessIs your content marketing strategy missing the point? Even worse, is your brand story going untold and unshared? With so many different types of content available to tell your brand story, and so much potential for distribution, what can your company do to build credibility, virality, and personality?

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