7 Types of Marketing Organization Structures

Different Marketing Organization StructuresWhen you think of marketing organizations, what structures come to mind?  Do you believe in the strictly traditional marketing structures?  How should one organize their marketing team for optimal efficiency, communication, and customer focus?

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Link Building: Cautionary Tales and Best Practices

Tips for Acceptable Link BuildingLink building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird.  However, is link building dead? What is link earning? How can all of this improve your content strategy?

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B2B Content Marketing Survey Findings for 2014

2014 B2B Content Marketing Institute SurveyHow can you plan your Business to Content Marketing in 2014?  Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014.  What did the survey find out? What should you expect in this year and beyond? Read more to see what will come of content marketing.

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Social Media Marketing For Beginners

Social Media Marketing For BeginnersSocial media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving search authority, and driving sales leads or e-commerce.

And with over 27% of total U.S. Internet time being spent on social networking sites, not having a presence is truly a missed opportunity for businesses. Are you a business looking to get into social media marketing, but just not sure where to begin?

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Technology Marketing: What Can Case Studies do for your Goals?

Case Studies in Information Technology MarketingWhen you are marketing your technology company to potential buyers, what are the best ways to reach these customers?  How can you establish your credibility and gain more interaction from purchasers?  Enter the case study. 

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Press Release Writing for Driving Reader Action

Drafting a Press Release for ActionAs a marketer, you understand the viability of small changes that can drive website growth and improve search authority.  But what happens when you take this mentality and move it to your press release?  How can you format a release based on what readers want to see and encourage readers to take action?  Enter the F-Shaped press release, your press release designed around user reading styles.

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IP Lead Tracking — Just the Facts

IP Lead Tracking FactsThere’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports.

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Facebook Advertising 101

Facebook Advertising BasicsWith over 1.23 billion monthly active users, Facebook is one the ultimate places to engage, influence, and connect with potential customers. In this, properly leveraging Facebook Advertising can help you find, reach, and interact with a precise audience.

How can you maximize the efficiency and effect of your advertising budget?  Modern Marketing Partners, a Chicago Business to Business Marketing Agency, has released a new whitepaper featuring the best practices in developing a Facebook Ad that will garner likes and build business.

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8 Steps to Build a B2B Lead Generation Strategy on Social Media

Lead Generation through Social MediaLead Generation through Social Media.  As a marketer in the B2B world, you know that social media is the forefront of lead generation; but where do you begin?

2014 has been defined in many ways. From the year of the consumer as defined on Forbes to the year of the socially conscious brand; it is becoming more and more important to tell your brand’s story through social media.  However, without a strategy, how are you going to motivate individuals to follow and interact with your brand?

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9 Top Web Design Trends in 2014

2014 Web Design TrendsAs companies and brands update websites and blogs to match the trends and needs of users, it is important to consider what’s here for good and what trends are fleeting.  What do you need to know when designing your next web page?  Following are 9 of the top trends in website design for 2014.

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