Market Research Archives - Modern Marketing Partners

28th of August, 2019
In: Content Marketing, Digital Marketing, Market Research, Marketing Planning
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Content Marketing Study – 2019 B2C image

Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study results below. Modern Marketing Partners (MMP) would like to thank and acknowledge the Content Marketing Institute and MarketingProfs for providing this data. MMP has broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-consumer (B2C), business-to-business (B2B), and other versions like technology and enterprise. Per the title above, this blog will focus on B2C findings. If interested in B2B content marketing survey results, click here. Key Findings Based on some of ...

Conduct Small Market Research Projects to Help Your Business Grow image

Market research is important. There’s no way to get around it. Whether you’re in start-up mode or an established company, it provides an important foundation for your marketing decision-making. It helps you learn about your market, potential customers, and the competitive environment. Additionally, it offers valuable insight that can help minimize risks associated with managing your marketing mix and the various elements of more long-term marketing planning. There are several key marketing tactics that businesses can make with market research information, such as: Establish price Emphasize selected product features Choose type of advertising Design promotional messages Understanding the consumer and your product’s position relative to the competition will produce the results you’re looking for. That’s why from the onset market research ...

Glossary of Market Research Terms image

Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. Below we will define some common Market Research terms: A A.C. Nielsen Retail Index: uses point-of-sale data to provide information on the sales of a particular product, information of competing products, dealer and sales promotions, and retail prices. Ad Hoc Surveys: surveys administered to the target audience who has never been surveyed on a particular subject before. Ad Recall: survey respondents are exposed to an ad and then, at a later date, asked if they can recall it, measuring advertising effectiveness. Ad tracking: monitoring a brands performance ...

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