by Lindsay Brown | Apr 9, 2024 | Market Research, Marketing Strategies
In the competitive landscape of business today, developing an impactful marketing strategy is crucial. Central to this process is market research, a key piece that plays a significant role in determining the success of your business. It involves deep analysis of...
by Lindsay Brown | Aug 28, 2019 | Content Marketing, Digital Marketing, Market Research, Marketing Planning
Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study...
by Lindsay Brown | Feb 27, 2018 | Market Research
Market research is important. There’s no way to get around it. Whether you’re in start-up mode or an established company, it provides an important foundation for your marketing decision-making. It helps you learn about your market, potential customers, and the...
by Lindsay Brown | Dec 5, 2014 | Market Research
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. Below...
