Event Marketing Archives - Modern Marketing Partners

Execute Marketing Events Perfectly with these 5 Helpful Tips standard

Marketing events aim to promote a brand, product, or service. Companies host marketing events to establish or build their brand and product identities. Marketing events include re-openings, product launches, charity events, and pop up display stands. They can boost sales and foot traffic for your business, help you reach your target audience, promote interactions with your customers and make valuable connections. Wringing the best out of marketing events depends on executing your duty. Below are tips that will help you execute marketing events flawlessly. 1. Determine the purpose of the event Before committing yourself to plan a marketing event, the first thing you must do is determine its goals and purposes. Sometimes, the goal may be simple, like getting new clients or ...

4th of December, 2019
In: Event Marketing, LinkedIn Marketing, Social Media, Webcast Marketing
0
0

LinkedIn Events – How to Use This Well-Hidden Feature image

A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on every word of my George R.R. Martin-esque agency-side publishing schedule (I swear, my follow-up to “Benjamin Franklin—The Father of Content Marketing?” is coming), I would expect at least one person to send me a webcast invite. But no. No webcasts. Not even an MLM pitch. Shocking. At first, I had a moment of self-awareness. Maybe I have an inflated sense of self? No. That can’t be it. Every person pitching their guest blog loves ...

3rd of December, 2019
In: Event Marketing, Infographic, Webcast Marketing, Webinar Marketing
0
0

Why Do My Webcasts Suck? image

Have you noticed that everyone, every competitor, every business-to-business brand is doing webcasts or webinars? Webcasts must be the “killer marketing app”, but then you produce a webcast and 5 people register for it, and 2 show up. Ok, perhaps some exaggeration, but for many marketers webcast success can be elusive. Which begs the question, how can webcasts be more effective? Answer: planning, execution, branding, promotion, and much more. How about a printable pdf of 57-Point Webcast Effectiveness Checklist more? Before we get to that checklist, please consider that unless you are a celebrity, or your company is a Unicorn, your product/service might be boring? Yet webcasts are used by lots of boring companies and services. So how are they successful? ...

27th of November, 2019
In: Event Marketing, Trade Show Marketing, Trade Shows
0
0

Event Marketing Checklist – Trade Shows and Live Events image

Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education. Second, trade shows and live events are typically expensive to participate in, and difficult to measure marketing return on investment (MROI). Finally, trade shows and live events are often ineffective due to lack of promotion, and many other reasons. The event marketing experts at Modern Marketing Partners address these truths regarding trade shows and live events with a 88-Point Trade Show and Live Event Marketing Checklist, along with some additional, relevant resources. Need help with Webcasts? Check out our 57-Point Webcast Effectiveness Checklist. Event Marketing ...

Categories ArchivesEvent Marketing