by Lindsay Brown | Aug 28, 2019 | B2B Marketing, Content Marketing, Digital Marketing
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
by Lindsay Brown | Aug 22, 2019 | Association Marketing, Membership Marketing
Having trouble recruiting and retaining association members? You may be the minority. The average retention rate is a whopping 85% for trade associations, and member organizations enjoy a 76% retention rate. If you’re seeing a decline or stagnated growth, it’s time to...
by Lindsay Brown | Aug 18, 2019 | Digital Marketing, Digital Marketing Transformation, Marketing Best Practices, MarTech
Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of...
by Lindsay Brown | Jul 15, 2019 | Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives, Software Marketing
In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you improve or maximize lead generation? Great questions! To...
by Lindsay Brown | Jul 6, 2019 | Search Engine Optimization (SEO)
Marketing is one industry that has been transformed by the growth of the consumer’s digital world. While marketers are still responsible for clever ad campaigns and catchy tag lines, longer-term planning for a brand’s digital presence is more crucial than ever....