Categories ArchivesMembership Marketing

The key to association membership growth is looking at the members you already have. This is for two reasons. The first: keeping them happy is the key to retention. It's a lot easier to grow when your current memberships aren't deflating. Second: by paying careful attention to your members, you can learn what they like and don't like about your association. You can then adapt and market accordingly. Following are several ways you can increase membership by looking at your current members. Membership Retention To prevent any membership declines, let's first focus on keeping current members around. Pay Special Attention to New Members New members are the ones most at-risk of leaving, so pay close attention to them and communicate frequently; they'll be ...