Categories ArchivesAssociation Marketing

5 Tips for Enhancing Association Recruitment image

Enhancing Association Recruitment

Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay connected and younger generations have turned to social media fostering their skeptical attitude about the need and benefit of joining other venues. As a result, the beginning of 2019 is a good time for associations to consider their approach to marketing this year and for the future. Associations, like workplaces, are dealing with engaging Millennials, Baby Boomers, Gen Xers, etc. and need to understand their motivations and decision-making processes. In many respects, membership is a sales process; you’re looking to recruit professionals by initialing connecting with them and then ...

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How Association Members Can Boost Membership image

Boost Association Membership

The key to association membership growth is looking at the members you already have. This is for two reasons. The first: keeping them happy is the key to retention. It's a lot easier to grow when your current memberships aren't deflating. Second: by paying careful attention to your members, you can learn what they like and don't like about your association. You can then adapt and market accordingly. Following are several ways you can increase membership by looking at your current members. Membership Retention To prevent any membership declines, let's first focus on keeping current members around. Pay Special Attention to New Members New members are the ones most at-risk of leaving, so pay close attention to them and communicate frequently; they'll be ...

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5 Ways to Increase Association Membership Recruitment and Retention image

5 Ways to Increase Association Membership Recruitment and Retention

Having trouble recruiting and retaining association members? You may be the minority. The average retention rate is a whopping 85% for trade associations, and member organizations enjoy a 76% retention rate. If you’re seeing a decline or stagnated growth, it’s time to do something differently. So why do members decide not to renew? 37% don’t renew because an employer stop paying for their membership. These members may have found your association valuable, but not valuable enough to pay for it personally. There’s little you can do to prevent this, other than continue to provide as much value as possible for the cost. 33% left the field. Unfortunately, not much can be done to change this. A former lawyer isn’t going ...

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Modern Marketing Partners Launches an Association Marketing Practice image

association marketing

As of Monday, November 19, Modern Marketing Partners announces its new Association Marketing Practice. which includes marketing services for professional and non-profit associations on a subscription fee basis. The Association Marketing packages will include Member Engagement, Digital Marketing Excellence, Training and Recognition programs, Event Promotion, Communities and Forums, and Sponsor Management. These packages may be customized based on the specific requirements of the association. MMP’s experience marketing associations include the Healthcare Trends Institute, the CFO Alliance, the Small Business Expo and the Small Business Education Center, the Construction Marketing Association, and more. According to Neil Brown, CMO of MMP: “Marketing is changing rapidly, and many associations have not been able to keep up with all the new marketing skills and technologies available that ...

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