by Lindsay Brown | Jan 30, 2019 | Digital Marketing, Marketing Best Practices, Marketing Tactics, Social Media
The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout...
by Lindsay Brown | Jan 29, 2019 | Digital Marketing, Ecommerce, Marketing Best Practices, Marketing Tactics, Social Media, Technology Marketing, Website Best Practices
In today’s online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you...
by Lindsay Brown | Jan 3, 2019 | Content Marketing, Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics, Social Media
Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so,...
by Lindsay Brown | Nov 7, 2018 | Marketing Strategies, Marketing Tactics, Social Media
Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the...
by Lindsay Brown | Oct 22, 2018 | Branding, Marketing Tactics, Social Media, Video Marketing
In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who...