by Lindsay Brown | Sep 29, 2020 | Email Marketing
Email marketing is the top avenue for digital marketers, whether driving sales efforts or client engagement is concerned. One question that stays common across roundtable discussions for a decade and over Zoom calls these days is: Whether to choose plain text or HTML...
by Lindsay Brown | Mar 18, 2020 | Email Marketing, Marketing Planning, Marketing Strategies
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...
by Lindsay Brown | Nov 12, 2019 | Account Based Marketing, B2B Marketing, Digital Marketing, Email Marketing, HubSpot, Marketing and Sales, Sales Initiatives, Software Marketing
Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel. Continue reading or consider...
by Lindsay Brown | Feb 7, 2019 | Content Marketing, Email Marketing, Marketing Strategies, Marketing Tactics, Personalized Marketing
The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on the list? Email marketing. It remains a staple for...
by Lindsay Brown | Jan 22, 2019 | Email Marketing, Marketing Best Practices, Marketing Strategies
Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business...
by Lindsay Brown | Nov 16, 2018 | Digital Marketing, Email Marketing, Marketing Best Practices
Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and...
