by Lindsay Brown | Mar 23, 2022 | Email Marketing
Email marketing is not just lower in cost compared to other mainstream marketing methods. It can also help you reach a global audience. Email marketing provides the best Return On Investment (ROI) from any sales or marketing channel. But what role does email...
by Lindsay Brown | Nov 30, 2021 | Email Marketing
Email marketing remains the marketing strategy with the highest ROI for both B2B and B2C businesses. Of course, the first step to gaining this ROI is to get your audience to open your emails. Hence, marketers focus on the open rate metric because, without an email...
by Lindsay Brown | Nov 10, 2021 | Email Marketing
Start-up without emails is difficult to envision a future. Because email has the privilege to target audiences and to promote the businesses in cost-effective ways to grow revenue, you can deliver some exceptional anticipated and relevant messages to people and thus...
by Lindsay Brown | Jan 27, 2021 | Email Marketing
Phishing. Advertising. Scams. Inappropriate content. Everybody has been on the receiving end of spam emails, but nobody wants it. It clogs your inbox, makes it difficult to find important emails, and potentially puts your computer, finances, or identity at risk. The...
by Lindsay Brown | Sep 29, 2020 | Email Marketing
Email marketing is the top avenue for digital marketers, whether driving sales efforts or client engagement is concerned. One question that stays common across roundtable discussions for a decade and over Zoom calls these days is: Whether to choose plain text or HTML...
by Lindsay Brown | Mar 18, 2020 | Email Marketing, Marketing Planning, Marketing Strategies
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...
