HubSpot Archives - Modern Marketing Partners

12th of November, 2019
In: Account Based Marketing, B2B Marketing, Digital Marketing, HubSpot, Software Marketing
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10 HubSpot Workflows Every Sales Team Needs image

Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel: 1. Page View What are some of the key pages on your website and what do they tell you about your visitors? You can brainstorm "topic areas" you have on your website and send visitors unique, triggered emails based on their specific interests. Some topic area examples include: Industry (ex: manufacturing, distribution, etc.) Product content (ex: a specific software you offer, or a certain functionality) Prospect validation (ex: viewing your case studies, testimonials, etc.) After you define some of your key topic areas, you can create a series ...

31st of May, 2017
In: HubSpot, Inbound Marketing, Search Engine Optimization (SEO)
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How to Add Meta Descriptions to a HubSpot Blog image

how to add meta descriptions to HubSpot blog

In this article, we will be providing instructions for adding a meta description to your HubSpot Blog. What is a Meta Description? A meta description is the text that shows up with your listing in a search results page (like Google). Each page and blog on your website should have a keyword-rich meta description (also relevant and specific to the page) that is approximately 150 characters in length including spaces. While technically, meta descriptions do not effect rank, the meta description is what displays in a search result, so keyword relevance can effect click-through rate, and hence authority. It's also worth mentioning that social media sites like LinkedIn and Facebook will use your blog's description tag when it is shared on their sites. Without a meta ...

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