by Lindsay Brown | Oct 26, 2020 | Marketing Strategies
Having a step by step plan allows marketers to achieve their goals. Having a strategy in place will help marketers grow and succeed in the future. As reported by Forbes on September 16th, 2020 by Lynne Golodner. Successful Marketing Requires Strategy My son wanted to...
by Lindsay Brown | Nov 8, 2019 | Digital Marketing Transformation, Marketing Best Practices, Marketing Definitions
Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts...
by Lindsay Brown | Dec 18, 2018 | Branding, Marketing Best Practices, Marketing Tactics, Personalized Marketing, Technology Marketing
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to...
by Lindsay Brown | Dec 11, 2018 | Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics, Uncategorized
Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing? How were results measured? What are specific plans for the year ahead? How can you “shake up” your marketing with a focus on results? Your friends...
by Lindsay Brown | Nov 12, 2018 | Content Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Personalized Marketing
Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that...
