by Lindsay Brown | Jan 8, 2026 | Marketing Planning
Budgets are flat while revenue targets keep climbing. According to Gartner, marketing budgets held steady at 7.7% of revenue in 2025, which means scattershot channel experiments waste both money and time. Digital advertising now represents about 73% of global ad...
by Lindsay Brown | Nov 8, 2024 | Marketing Best Practices, Marketing Planning, Marketing Strategies
After getting a client for your agency, onboarding them accordingly is often the next step. You’ll go over what the clients themselves will expect during their partnership with you and how each of their needs will be met. On top of that, the onboarding process...
by Lindsay Brown | Aug 12, 2024 | Marketing Planning
Is your business struggling to reach the right people? A good marketing plan is like a roadmap to success. It guides your business towards the right customers and helps you stand out from the crowd. But creating an effective marketing plan can be tricky. Where do you...
by Lindsay Brown | Feb 25, 2022 | Marketing Best Practices, Marketing Planning, Marketing Strategies
Many companies are interested in fostering internal engagement but don’t know how to begin or what resources are available. Employee engagement is less about hiring skilled people and more about attracting high-value individuals, training them well, keeping them...
by Lindsay Brown | Feb 21, 2022 | Marketing Planning, Marketing Tactics
Protecting your information online as a marketer is extremely important because there are so many opportunities for hacking and theft, given the amount of time and the number of tools marketers use online. With that in mind, below are 10 privacy tips for marketers. 1....
