Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies.

To help understand DMT better, the experts (nerds) at Modern Marketing Partners researched and developed a comprehensive Digital Marketing Transformation Glossary of Terms.

Next, we used the Google Algorithm to identify keyword search volume of these terms which leads to the Top 10 Digital Marketing Transformation Buzzwords for 2020, that every marketer and business professional should know and understand.

Download the complete Digital Marketing Transformation Glossary of Terms here: 

Top 10 Digital Marketing Transformation Buzzwords for 2020


With 450,000 average monthly searches on Google, HTTPS ranks first on our list of top DMT buzzwords. HTTPS is an acronym for Hypertext Transport Protocol Secure which provides security services for transaction confidentiality, authenticity and integrity between HTTP servers and clients for web browsers and can be seen in the domain line of a website. HTTPS is now a search engine ranking factor.

2. CRM

Customer Relationship Management or CRM ranks second with 175,000 monthly searches on Google. CRM is the term used for the way a business collects and manages data about its clients. Companies use CRM software to keep track of all the information they collect on clients, such as service calls made, or previous products purchased. This helps businesses close future deals and grow relationships with customers.

3. Analytics

Analytics ranks third with 165,000 monthly searches on Google. Analytics is a catch-all term for a wide variety of different business intelligence (BI), and application-related initiatives. Analytics is the process of analyzing information for a particular domain, such as website analytics. Or Analytics is applying the breadth of BI capabilities to a specific content area (e.g. service, sales, supply chain, etc.). Often BI vendors use the “analytics” term to differentiate their product from competitors. Whichever the use case, “analytics” is used to describe statistical and mathematical data analysis that clusters, scores, segments, and predicts scenarios. While Analytics use started with IT professionals, interest has grown to include accounting/finance, operations, marketing, and others.

4. Mobile

This may be a general term, but for marketing specific, it ranks fourth with a search volume at 155,000 monthly. A mobile responsive design is when a website, email or App is displayed on a mobile device and it automatically adjusts it’s sizing, layout, and proportions to display in a legible manner on the device. Mobile web design is also a search engine ranking factor.

5. Social Media

Social media along with social media marketing ranks fifth with 150,500 searches on Google. A form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

6. SEO

Search engine optimization or SEO ties for sixth with 135,000 average Google search each month.  SEO is the process of maximizing the number of visitors to a particular website by ensuring that the website appears high in the search rankings or position in a search engine results page (SERP). SEO includes both on-page and off-page techniques.

7. Virtual Reality

Virtual Reality or VR ties for sixth with SEO, with 135,000 monthly searches on Google. An artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. of tasks along with its sequence.

8. Artificial Intelligence

AI ranks eighth with an average of 110,000 searches monthly. Software or “apps” that are capable of intelligent behavior. AI involves simulating a number of capabilities, including reasoning, learning, problem solving, perception, and knowledge representation. Chatbots are a simple form of AI.

9. Ecommerce

Making the Top 10 Digital Marketing Transformation Buzzwords for 2020 is Ecommerce, ranking ninth, with 90,500 monthly searches on Google. Ecommerce is defined as commercial transactions conducted electronically on the Internet.

10.  KPIs

Rounding out of the Top 10 Digital Marketing Transformation Buzzwords for 2020 is Key Performance Indicators or KPIs, with 90,000 monthly searches on Google. KPIs are quantifiable measures used to evaluate the success of a business, organization, entity, employee, etc., in meeting objectives for performance. Examples of marketing KPIs might include website traffic, or registration form fills.

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Please download the complete Digital Marketing Transformation Glossary of Terms here: