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How to Measure Facebook Marketing Success: Metrics That Matter

by Lindsay Brown | Feb 24, 2025 | Analytics, Social Media

Do you ever wonder if your Facebook marketing efforts are paying off? Understanding the key metrics can reveal how well your campaigns perform. Analyzing these numbers helps you identify what works and what doesn’t. In this article, we’ll explore essential...

How to Grow a Facebook Business Page for My Brand

by Lindsay Brown | Apr 24, 2023 | Branding, Social Media

Today social media is where you go to make anything go viral. Therefore, to grow your brand, this powerful tool is ideal for growing an audience towards your business. With so many platforms, Facebook commands the bigger share of users with over 2 billion global...

Social Ads Coming Soon to WhatsApp

by Lindsay Brown | Feb 27, 2019 | Advertising, Digital Marketing, Ecommerce, Technology Marketing

Marketers need to begin preparing for WhatsApp advertising. Facebook is all set to start cashing in on the massive popularity of its free messaging application. With 1.5 billion total users and 450 million daily active users worldwide, you had to know it was bound to...

Tips for Using Social this Holiday Season

by Lindsay Brown | Dec 3, 2018 | Content Marketing, Holiday Marketing, Marketing Best Practices, Social Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a...

Facebook Dimensions Cheat Sheet (2018)

by Lindsay Brown | Sep 13, 2018 | Content Marketing, Marketing Best Practices, Social Media

No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s...
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