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Tips for Using Social this Holiday Season image

Shoppable Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a trend that interests people. According to PwC’s 2018 Holiday Lookout study, more than 40 percent of Millennials and 25 percent of Gen Z shoppers will purchase through shoppable photos this year. Here’s how social platforms are innovating this season – and you can too right along with them. Instagram just announced three new ways for users to shop while browsing their favorite photos of pets, food, travel, family and friends. The new features help people ...

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Facebook Dimensions Cheat Sheet (2018) image

Dimensions Cheat Sheet

No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s ideal dimensions. Here are the ideal dimensions for a variety of content, according to Dreamgrow. Profile Picture: The picture displays at 160 x 160 px. Square images work best. Facebook Business Cover Photos: Ideal size is 828 x 315 px. Facebook Video: The thumbnail image is 1200 x 675 px. Aspect ratio can be either 16:9 or 1:1. The file itself can be as large as 4GB. Characters are as follows: desktop displays ...

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Major Facebook Changes of 2018 image

Facebook Changes

One of the oldest social media platforms is also one of the most consistently evolving. Sure, Facebook’s ideas aren’t always original, and sometimes blatantly rip off other networks, like Instagram and Facebook Stories, a counterpart to Snapchat. However, sometimes they are the first to pioneer some really industry-changing updates. Here are some of the most important changes to Facebook during 2018 – crucial for any social media marketer to be aware of. No Overlaps Previously, the profile photo overlapped the cover photo on a Business page. This is no longer the case. For some, no change is required. For others who played with the overlapping, it may be time to change either/both of your profile and cover photos. It’s not ...

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Generate B2B Buzz with Facebook Lead Ads image

Facebook Lead Ads

Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads into lasting customers. Facebook offers a way to initially attract potential customers through advertising and then interact with them through ongoing, personal engagement tactics inherent to the platform. Many small and medium-sized businesses, especially those in the service sector, may consider LinkedIn to be the only social network able to deliver B2B leads. However, marketers are finding that Facebook also has the potential to generate results through solid tools and targeted markets for lead acquisition. The reason is ...

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Should You Use Facebook Groups for Your Business? image

Facebook Groups

With organic social reach becoming scarcer than ever, now is the time to get creative when marketing to your target audience. There’s no question that Facebook is a powerful social media channel; as a result, Facebook expects businesses to pay if they want to reach consumers. For the time being, however, there is a loophole. Instead of making a Facebook Page, consider a Facebook Group. Or create a Group in addition to your Page. With better organic reach, businesses are increasingly turning towards Groups to get the word out. Social Report breaks down five reasons why you should create a Facebook Group, which we’ve conveniently listed below. 1. Facebook is Actively Punishing Pages Over the past year, Facebook has been ...

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Engage Customers on the Platforms They’re Using Everyday image

2 technology platforms

Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies even solely conduct their business just online. Understanding the impact technology can have on your business seems to go without saying. It clearly is helping both small and large companies achieve greater success. However, staying on top of new technology trends, which have been changing so rapidly has become a tougher initiative. Marketers see 2018 and the next couple years really requiring an accelerated approach to adoption. So just thinking in terms of community, here are two social technology platforms ...

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Facebook Fundraisers: A New Place For Nonprofits to Fundraise image

Facebook Fundraisers How To

With over 1.5 billion active users, Facebook is a great way to reach a global community of supporters for your nonprofit. Facebook Fundraisers Facebook Fundraisers is a new feature for nonprofits to reach supporters and get funding for their cause. Here is just a few of the highlights: Fundraiser will be shared with your Page followers Users can share the fundraiser and invite their friends Provide updates to your supporters during the campaign and let them know when you reach your goal The donation process is incredibly quick and easy (donations take place without ever leaving Facebook) Donors can share with their friends that they’ve donated (shared posts will have a donate button on them too!) Fundraisers take the functionality of ...

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A Look Back at Facebook Updates in 2014 image

Facebook Changes in 2014

2014 was an innovative and busy time in the social media space. It is no surprise that Facebook had a long list of updates in 2014. As the end of 2014 approaches, we thought we would take a look back at some of the top Facebook stories of 2014. Facebook Introduces Call-To-Action Buttons (December 2014) Page administrators can now add one of seven call-to-action buttons (book now, contact us, use app, play game, shop now, sign up, watch video) that will be visible on their cover photo. Administrators can link the button to any destination on or off Facebook, for example, their website. This feature can help drive more traffic from your Facebook Page to your website, a critical and measurable objective ...

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Facebook Introduces Call-To-Action Buttons For Pages image

Facebook Call to Action Buttons

On the heels of their recent announcement about the new interest targeting and a slew of other new features, Facebook has also announced the introduction of call-to-action buttons for pages. This feature can help drive more traffic from your Facebook Page to your website, a critical and measurable objective of marketers. New Call-To-Action Buttons Page administrators will be able to select from one of seven buttons that will be visible on their cover photo: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video The Call-To-Action button will appear in a fixed location, on your cover photo next to the Like button as pictured below. Administrators can link the button to any destination on or off Facebook, for example, their ...

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Facebook Announces Organic Post Targeting By Interest image

Facebook Organic Post Targeting

Facebook has just announced a set of new features to help publishers better connect with their Facebook audience. Rolling out over the next couple of weeks, these new features are exciting for Page owners who may have been discouraged or disappointed by Facebook’s other recent announcements regarding their News Feed algorithm that will greatly reduce the organic reach of most if not all posts. Here is an overview of the four new features. After, we will look at the interest targeting (organic post targeting) in depth: Interest Targeting – target posts on your page to a subset of your fans that have particular interests Post End Date – specify a time and date to stop showing your post in News Feeds to ...

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Time to Change Your Social Media Strategy image

Facebook and Twitter have long been the go-to social media sites for many brands and businesses. Facebook and Twitter have huge user bases and businesses tend to focus the most on these sites in regards to their social media marketing. That being said, things are always changing in the digital marketing world and social media is no different. Facebook and Twitter Changes Facebook recently announced changes to their News Feed algorithms that will greatly reduce the organic reach of most if not all companies on the site. Organic reach is already very low for most companies and conversions are even lower. Twitter has also hinted at filtering the content that is displayed to users. Reason for Facebook Changes Facebook states ...

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Facebook Advertising 101 image

With over 1.23 billion monthly active users, Facebook is one the ultimate places to engage, influence, and connect with potential customers. In this, properly leveraging Facebook Advertising can help you find, reach, and interact with a precise audience. How can you maximize the efficiency and effect of your advertising budget?  Modern Marketing Partners, a Chicago Business to Business Marketing Agency, has released a new whitepaper featuring the best practices in developing a Facebook Ad that will garner likes and build business. What Are the Benefits of Facebook Advertising? Why should you be advertising on Facebook? The benefits almost speak for themselves. Greater Brand Awareness: Facebook advertisements generate a 31% greater brand awareness than the online advertisement average. Better Ad Recall: ...

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Measuring Marketing: Social Media Measures image

With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn), as well as social bookmarking and monitoring tools independent of platform. If you are interested in measuring other aspects of your marketing program, check out the other blogs in our measuring marketing series including traditional measures and Internet measures. Twitter Event though Twitter does not offer any significant metrics, there are still ways to track engagement. The most obvious metrics is ‘Followers’ which defines how many people are viewing information that you Tweet. Another important metric to ...

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Facebook Business Pages Best Practices image

Basic Best Practices for Building Out Your Facebook Business Page Let’s put it this way, if your company isn’t on Facebook, it’s harder for your products and services to be found. Face it – as much as you may want to resist Facebook as a social media channel, you will find that no matter what, some of your customers use it as their primary resource in learning about new companies, checking out their products, the company’s personality and more. Below we will cover absolute musts for building out your company business page for Facebook. These best practices will put you in a position to build your company’s brand awareness and generate new customer leads. Page Setup: Important Points on Facebook ...

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