by Lindsay Brown | Jan 7, 2013 | B2B Marketing, Content Marketing, White Papers
With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are...
by Lindsay Brown | Dec 13, 2012 | Channel Partner Marketing, Content Marketing, Inbound Marketing, Infographic, White Papers
In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...
by Lindsay Brown | Sep 8, 2012 | Marketing Definitions, Search Engine Optimization (SEO), Social Media, White Papers
With marketing changing more rapidly than ever before, it’s time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today’s marketing departments and agencies? Which marketing...
