by Lindsay Brown | Jul 2, 2018 | Branding, Marketing Strategies, Mobile Marketing, Social Media
Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find...
by Lindsay Brown | Jun 14, 2018 | Mobile Marketing, Website Best Practices
Google knows where the future of search lies – on your smartphone screens. After announcing its prioritization of mobile over desktop searches in 2016, Google has finally moved to index mobile-first in order to improve the search experience. What is Happening?...
by Lindsay Brown | Mar 17, 2018 | Mobile Marketing, Uncategorized
Mobile marketing offers businesses a variety of channels to reach customers. While it is a single device, it has multiple apps by which to make contact and engage consumers, such as — apps for emails, messaging, and social media. And today, people seamlessly...
by Lindsay Brown | Oct 21, 2017 | Ecommerce, Mobile Marketing
Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where...
by Lindsay Brown | Aug 14, 2017 | Local Marketing, Marketing Strategies, Mobile Marketing, Search Engine Optimization (SEO)
Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own or work for a website or mobile app which offers restaurant reservations, appointment...
by Lindsay Brown | Mar 29, 2016 | Marketing Strategies, Mobile Marketing
If you think having an app is only for big name brands and Snapchat, then you’re wrong. Creating an app as part of your marketing strategy is one of the biggest trends this year and it’s recognized among all types of businesses. Even celebrities are creating...
