by Lindsay Brown | Jan 3, 2019 | Advertising, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Search Engine Optimization (SEO)
The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile...
by Lindsay Brown | Nov 30, 2018 | Holiday Marketing, Mobile Marketing, Personalized Marketing
It looks like the season is going to be merry and bright. Whether entertaining at home or socializing away from home, consumers are looking to celebrate with others and spend money doing so. Holiday sales are expected to increase 5 to 5.6 percent over last year’s...
by Lindsay Brown | Oct 26, 2018 | Digital Marketing, Marketing Best Practices, Mobile Marketing
Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after...
by Lindsay Brown | Oct 24, 2018 | Digital Marketing, Marketing Planning, Mobile Marketing, Technology Marketing
Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and...
by Lindsay Brown | Sep 11, 2018 | Marketing Best Practices, Mobile Marketing, Technology Marketing
It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve...
by Lindsay Brown | Jul 3, 2018 | Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very...
