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Social Ads Coming Soon to WhatsApp

by Lindsay Brown | Feb 27, 2019 | Advertising, Digital Marketing, Ecommerce, Technology Marketing

Marketers need to begin preparing for WhatsApp advertising. Facebook is all set to start cashing in on the massive popularity of its free messaging application. With 1.5 billion total users and 450 million daily active users worldwide, you had to know it was bound to...

Maximizing Mobile with Targeting and Personalization

by Lindsay Brown | Jan 8, 2019 | Advertising, Digital Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Personalized Marketing

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing...

Meet Customers Where They Live With Mobile Marketing

by Lindsay Brown | Jan 3, 2019 | Advertising, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Search Engine Optimization (SEO)

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile...

Email Marketing Makeover Tips

by Lindsay Brown | Nov 16, 2018 | Digital Marketing, Email Marketing, Marketing Best Practices

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and...

Mobile Messaging Helps Overall Customer Experience

by Lindsay Brown | Oct 26, 2018 | Digital Marketing, Marketing Best Practices, Mobile Marketing

Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after...
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