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Utilizing a Variety of Marketing Tactics to Make an Effective Sales Funnel

by Lindsay Brown | Mar 26, 2024 | Marketing and Sales, Marketing Tactics

Marketing is a tried, trusted, and effective way to positively influence potential or returning customers. The number of marketing tactics that have been invented and implemented over the decades is large, but of all those tactics one of the most effective has to be...

How To Pull Off An Effective Virtual Sales Pitch

by Lindsay Brown | May 18, 2022 | Sales Initiatives

Anyone who has had the pleasure of delivering a big sales pitch will know how nerve-wracking and rewarding it can be at the same time. There’s a buildup to that big moment where everyone in the room sways toward the idea. The look on the other party’s...

Battlecards – Key Tool for Improved Win Rates

by Lindsay Brown | Dec 13, 2019 | Marketing and Sales, Sales Initiatives, Software, Software Marketing

Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by...

10 HubSpot Workflows Every Sales Team Needs

by Lindsay Brown | Nov 12, 2019 | Account Based Marketing, B2B Marketing, Digital Marketing, Email Marketing, HubSpot, Marketing and Sales, Sales Initiatives, Software Marketing

Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel. Continue reading or consider...
25 Lead Generation Types and Tips

25 Lead Generation Types and Tips

by Lindsay Brown | Jul 15, 2019 | Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives, Software Marketing

In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition.   So what is lead generation, and how can you improve or maximize lead generation? Great questions! To...
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