Marketing and Sales Archives - Modern Marketing Partners

Top Account Based Marketing Tools and Tactics image

Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try. As a B2B marketer you’ve probably been hearing about ABM the past couple years. You know it’s a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within market, or individuals within target companies, and utilizes highly personalized communications to reach each target. ABM is likely the exact opposite of approaches you’re currently taking; where you cast a wide net to drive multiple leads, hoping that a few truly workout and are a good fit for your products or services. Most of your marketing focus is being spent on top funnel activities to get noticed and generate some interest in your brand. With ABM, your focus starts by ...

Align Marketing and Sales Initiatives to Drive Success image

Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”. While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate departments. It’s probably not as accurate an argument anymore, as it is now more about how the buying the process has changed over the last 10 years. The Internet offers customers new and numerous ways to gather information. Social media now has its influence in the buying process along with other digital channels too. Customers are inundated with products and services, making the marketplace highly complex to navigate. This is especially true of the B2B market today, where buyers believe it’s ...

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