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Building a Knowledge Base: The Foundation of B2B Customer Education

by Lindsay Brown | Nov 6, 2023 | Customer Experience

In the competitive business world, B2B companies recognize the significance of customer education. It is vital to ensure customers make the most of their products and services, fostering satisfaction and loyalty. An essential component of B2B customer education is...

Unlocking the Potential of Customer Insights for Business Growth

by Lindsay Brown | Oct 19, 2023 | Customer Experience

Customer insights, derived from data and feedback, have become invaluable assets for companies aiming to drive growth. These insights can influence everything from financing decisions to marketing strategies, ultimately leading to enhanced customer satisfaction and...

Packaging Trends Important for Brands Continued Market Success

by Lindsay Brown | Nov 1, 2018 | Branding, Ecommerce, Marketing Best Practices, Marketing Tactics, Packaging, Personalized Marketing

Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends,...

Modern Marketing Resolutions

by Lindsay Brown | Jan 9, 2013 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Planning

In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year’s resolutions to...

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