Packaging Archives - Modern Marketing Partners

What is Short-Run Print Packaging? standard

As the name suggests, packaging printing is a process of printing letters, images, and other graphics on a wide range of packaging materials. There are different printing technologies in the market designed for various applications. Some are ideal for specific shapes and surfaces, while others are only economical for long-run printing, i.e. when printing tens or hundreds of thousands of products. As a business owner, it’s essential to understand the different print packaging options, as this will help you choose the right printer ideal for your business clients. Most commercial printing businesses often choose short-run packaging printing. This is because it allows for small-scale printing of packaging materials, for example, 100 units or even less. That way, businesses can make ...

1st of November, 2018
In: Branding, Ecommerce, Marketing Best Practices, Marketing Tactics, Packaging, Personalized Marketing
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Packaging Trends Important for Brands Continued Market Success image

Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values and the innovative role companies must uphold in order to accurately interpret their markets’ unique needs. Packaging today needs to reflect the most forward-looking attitude of a circular society. This year Nestle made an announcement that it plans to make 100 percent of its packaging recyclable or reusable by 2025. Stating that they believe, “plastic waste is one of the biggest sustainability issues the world faces and that there is a urgent need to minimize the impact of packaging on the ...

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