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6 Common Content Marketing Missteps image

6 Common Content Marketing Missteps

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

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Email Marketing – Valuable Business Tool for Growing and Retaining Clients image

Email Marketing

Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days. While social media is a necessary marketing channel, you’re not necessarily reaching people who are always interested in you. This makes email marketing an important tool. A recent State of Email Marketing in 2018 survey report by Clutch looks at how and why companies utilize email communication. Taking a look at the results might help other companies consider objectives that fit their organization as well. Almost three-quarters of businesses across most industries utilize email ...

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Create An Inspired About Us Web Page image

About Us Web Page

This post isn’t about us, as in Modern Marketing Partners. It’s about you. More specifically, it’s about your company’s website’s About Us page and why it probably needs some attention. Marketing professionals know (we look at Google Analytics) that About Us pages are some of the most frequently visited pages by customers, or more importantly, potential customers. They are one of the important stops a visitor on your site makes when considering to do business with you. And yet, many About Us pages are poorly written, lack creativity and are just plain boring. Think for a second about the last time you visited a company’s About Us page. You wanted to get to know the people behind the company, right? You ...

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Influencer Marketing on the Rise image

Influencer Marketing

Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety of industries. That’s because influencers have the ability to share enthusiasm and empathize with consumers in a unique way that helps companies build important relationships. According to Mavrck’s new research the 2018 Influencer Point-of-View Report, the rise of influencer content is noticeable and expected to continue. The nature of social media platforms lends itself to building these types of partnerships to increase word of mouth marketing and lower the cost per customer acquisition. Mavrck’s research sought to get influencers’ perspectives on what motivates them and how they see the current state ...

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A Content Marketing Truth You Need to Embrace in Order to Grow Your Business image

Standing Out in Law Firm Marketing

A fact, whether you choose to accept it or not, is that nothing is original. Sometime in your life, you’ll come to the conclusion that “it’s all been done before.” The thing is, that once you realize it, it’s no longer something to fear, it’s something to embrace. The idea first came to me professionally when Upworthy (and other low quality clickbait nonsense) was king and I stumbled upon the term ‘content shock,’ attributed to Mark Schafer. Content Shock, Imposter Syndrome, and How an 80s Rap Song Reminded Me to Push the Story Forward It took me time to go through the stages of grief that my budding career in content marketing was over before it began, and that as the supply ...

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The Unseen Bond Between Content Marketing and Copywriting image

At Modern Marketing Partners, we love to keep you updated on the recent changes that affect the marketing world.  One of the most important considerations in your content marketing is the effect of copywriting, the ability to write compelling media that will drive people to make a decision. But what are the differences? What are the similarities? How do they impact each other? After broader research of the topic, we found an article that we would like to share about the competition and correlation between the two.  Titled “Content Marketing vs. Copywriting: Top Strategies for 2014,” this post in Social Media Today by Julia McCoy gives in-depth analysis of the effects of both on your overall marketing strategy. We’ve narrowed ...

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Blogging For Success (Part 2): Content & Promotion image

Despite the numerous benefits of blogging, the daunting task of creating and managing a blog can be a deterrent. However, blogging can be manageable and extremely effective! This is the second part in a two part series on blogging for success. If you are new to blogging, check out Blogging For Success (Part 1) to learn more about the benefits of blogging, blogging platforms, and features that every blog should have. This part will discuss content planning, content ideas, and ways to promote your blog posts. Content Planning Content is the fuel that will keep your blogging initiative alive and relevant. The process of developing content is challenging, and requires a thorough process and schedule to ensure that your blog strategy stays ...

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