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9 Components for Comparing Social Media Analytics Platforms

by Lindsay Brown | Apr 17, 2019 | Analytics, Digital Marketing, Marketing Tactics, Social Media

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the...

Maximizing Mobile with Targeting and Personalization

by Lindsay Brown | Jan 8, 2019 | Advertising, Digital Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Personalized Marketing

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing...

6 Common Content Marketing Missteps

by Lindsay Brown | Jan 3, 2019 | Content Marketing, Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics, Social Media

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so,...

Meet Customers Where They Live With Mobile Marketing

by Lindsay Brown | Jan 3, 2019 | Advertising, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Search Engine Optimization (SEO)

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile...

6 Word of Mouth Marketing Tactics For Creating Compelling Conversation

by Lindsay Brown | Dec 21, 2018 | Influencer Marketing, Marketing Best Practices, Marketing Tactics

Organic is good, right? Today everything from food to house cleaners to mattresses are better if they’re organic. That goes for marketing too. We’re talking about word of mouth marketing, the organic way of spreading information through natural channels – A.K.A....
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