by Lindsay Brown | Oct 30, 2018 | B2B Marketing, Content Marketing, Digital Marketing, Marketing Best Practices, Marketing Planning
Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling...
by Lindsay Brown | Oct 26, 2018 | Digital Marketing, Marketing Best Practices, Mobile Marketing
Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after...
by Lindsay Brown | Oct 24, 2018 | Digital Marketing, Marketing Planning, Mobile Marketing, Technology Marketing
Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and...
by Lindsay Brown | Oct 23, 2018 | Digital Marketing, Lead Generation
There are a lot of different ways to collect your customer email list. And either collecting a decent email subscribers’ database will take you forever or an effective toolkit will save you from Sisyphean work. Omnisend – ecommerce marketing automation...
by Lindsay Brown | Oct 4, 2018 | Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are...
by Lindsay Brown | Oct 1, 2018 | Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer...
