by Lindsay Brown | Mar 18, 2020 | Email Marketing, Marketing Planning, Marketing Strategies
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...
by Lindsay Brown | Mar 1, 2020 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent
Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced...
by Lindsay Brown | Feb 11, 2020 | Digital Marketing
Business owners couldn’t ask a better question. Unfortunately, there’s no convenient answer. The competition is thick, and businesses are all in the same position: they must either innovate or decline. There are hundreds of companies that have a similar strategy and...
by Lindsay Brown | Jan 1, 2020 | Marketing Best Practices, Marketing Strategies, Scaled Marketing, Thought Leadership Marketing
January is that time of year for prognostications of the future, for outlooks and trends, and of course, New Year’s resolutions. So why not a 2020 Vision – The Future of Marketing? Of course 20/20 vision is perfect, so is the future of marketing,...
by Lindsay Brown | Dec 13, 2019 | Marketing and Sales, Sales Initiatives, Software, Software Marketing
Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by...
