by Lindsay Brown | Oct 22, 2018 | Branding, Marketing Tactics, Social Media, Video Marketing
In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who...
by Lindsay Brown | Jul 3, 2018 | Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very...
by Lindsay Brown | Jul 2, 2018 | Branding, Marketing Strategies, Mobile Marketing, Social Media
Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find...
by Lindsay Brown | May 14, 2018 | Social Media, Technology Marketing
Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies...
