by Lindsay Brown | Jun 14, 2018 | Influencer Marketing, Marketing Best Practices, Marketing Strategies
It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the...
by Lindsay Brown | Jun 14, 2018 | Email Marketing, Inbound Marketing, Marketing Best Practices, PPC Advertising, Social Media
The term “inbound marketing” originated on Hubspot years ago, but it’s still critical for marketers today. You earn the customer or consumer’s interest, often in a more targeted way, rather than blasting it to the masses via traditional marketing. 4 Phases in the...
by Lindsay Brown | Jun 12, 2018 | Branding, Marketing Best Practices, Marketing Planning, Search Engine Optimization (SEO)
“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a...
by Lindsay Brown | Jun 6, 2018 | Trade Shows
Trade shows offer a unique way to connect with your target audience for a little face-to-face time. Businesses in a range of industries including technology, construction, electronics, health & wellness, medical, business services, entertainment, etc. use trade...
by Lindsay Brown | May 25, 2018 | Marketing Planning, Technology Marketing
So many of our everyday marketing decisions are driven by data. Companies have caught on to the importance of gathering data, and do so now from across multiple platforms. In fact, so much data is being collected these days that by 2020 it will have quadrupled what...
