by Lindsay Brown | Nov 7, 2018 | Marketing Strategies, Marketing Tactics, Social Media
Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the...
by Lindsay Brown | Sep 28, 2018 | Marketing and Sales, Marketing Best Practices, Marketing Strategies, Sales Initiatives
Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”. While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate...
by Lindsay Brown | Sep 14, 2018 | Content Marketing, Marketing Best Practices
In the beginning of the year, Forbes ran an article about 10 Great Marketing Jobs for 2018 based on average salary, number of postings for the positions on Indeed.com, and three-year growth percentage. Here are four of the positions – Senior Social Media Specialist,...
by Lindsay Brown | Sep 11, 2018 | Marketing Best Practices, Mobile Marketing, Technology Marketing
It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve...
by Lindsay Brown | Sep 3, 2018 | Email Marketing, Marketing Best Practices, Marketing Tactics
Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days....
