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Nimlok: 7 Tips for Following Up After a Trade Show image

trade show

Follow up after a trade show is just as crucial as your actions during the trade show. Our friends at Nimlok describe 7 important tips for trade show follow up below (original article here). Respond with a Follow Up within 24 to 48 Hours The absolute best tip for following up after a trade show is to do it quickly. A prompt response may be exactly what you need to set your company apart from the competition. If you have a follow up campaign already set up and ready to go, it will make things much easier. In fact, if you’re collecting emails via tablets or kiosks, you can have your follow up emails scheduled and ready for delivery. Fully Qualify Leads ...

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Blogging Best Practices: Top 10 Tips image


According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can drive significant and measurable website traffic, build search engine authority, improve social media engagement, reinforce a thought leadership image, and even generate sales leads. So how can a marketer blog more effectively? Following are Top 10 Tips for Blogging Excellence with explanations of each, along with some additional resources. Top 10 Tips for Blogging Excellence: 1. How to Plan a Blog 2. Key Content Considerations 3. Properly Integrate Blog and Website 4. Employ all possible SEO 5. Blog Titles are Critical 6. Lead Generation Techniques 7. Use relevant ...

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Google Launches New Version of it’s Mobile-Friendly Test image

Google mobile

These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right. Information is more accessible and at the touch of a button rather than having to pinch and zoom in on a small screen to find what you are looking for. Google’s new mobile-friendly tool provides 3 different scores for your website: Overall mobile-friendliness score Mobile page speed score Desktop page speed score The overall mobile-friendliness score is now ranked on a scale from 0 to 100 instead of simply saying if your website is mobile-friendly or if it isn’t. Along with receiving this overall ...

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5 Tips For Promoting Your Mobile App image

5 Tips for Promoting Your Mobile App

  If you think having an app is only for big name brands and Snapchat, then you’re wrong. Creating an app as part of your marketing strategy is one of the biggest trends this year and it’s recognized among all types of businesses. Even celebrities are creating their own apps. If there is a part of your life you wish you could make easier (or more fun), then there’s always an app for that. Almost everyone with a smartphone has a slew of apps that they've downloaded for a reason. All marketers need to do is give the customers a reason for downloading your app. Here are 5 tips for promoting your app. Feature the App in a Blog and Email Assuming your ...

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FTC Creates New Guidelines for Native Advertising: Helpful or Hindrance? image

In December, the FTC released a Policy Statement on Deceptively Formatted Ads, i.e. Native Advertisements. Since then, it has proven controversial. What’s the Issue with Native Advertisements? Native Advertisements are any sponsored posts published in the same format as other content on a platform. Buzzfeed, for example, often features promoted stories. Snapchat displays ads within select stories, appearing as a normal snap other than the subtle word ‘ad’ in the bottom-right corner.   The FTC sees this as deceptive. Some platforms display ‘sponsored,’ ‘ad,’ or ‘promoted’ prominently on posts; others, however, will display the words in smaller text or in less visible places. In fact, Contently surveyed 509 males and females to find if consumers could tell the difference between ads and articles. ...

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Free Website Analysis standard

This report will identify and review the key factors that influence the SEO and usability of your website. Also, it provides actionable tips for improving your website rankings & online visibility through SEO, social media usability, and much more.Register now to receive your free website report (PDF): (Report will be sent to email listed above within 24 business ...

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Google AdWords Customer Match Targeting image

Customer Match AdWords

One of our favorite new AdWords features from 2015 was Customer Match. In short, Customer Match gives advertisers the ability to upload email lists (ex: an existing customer list or a prospect list) and target them in search, YouTube, and Gmail. Email addresses will be matched to signed-in users on Google. If you have created custom audiences on Facebook or tailored audiences on Twitter this feature will be familiar to you. Does your business provide a product or service that requires repeat customer purchases? One example of a great use for Customer Match is to upsell your existing customers. That is just one example of how you can leverage this powerful new feature. Similar to remarketing, you can even exclude your uploaded list. Stay tuned for ...

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Facebook Fundraisers: A New Place For Nonprofits to Fundraise image

Facebook Fundraisers How To

With over 1.5 billion active users, Facebook is a great way to reach a global community of supporters for your nonprofit. Facebook Fundraisers Facebook Fundraisers is a new feature for nonprofits to reach supporters and get funding for their cause. Here is just a few of the highlights: Fundraiser will be shared with your Page followers Users can share the fundraiser and invite their friends Provide updates to your supporters during the campaign and let them know when you reach your goal The donation process is incredibly quick and easy (donations take place without ever leaving Facebook) Donors can share with their friends that they've donated (shared posts will have a donate button on them too!) Fundraisers take the functionality of the existing donate button a step further ...

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AfterMath Claim Science standard

Challenge Cannon Costs Solutions was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies. Solution After a careful audit of Cannon’s category, Modern Marketing Partners recommended an evocative naming strategy, AfterMath Claim Science–coupled with a provocative brand identity-black and white. The tagline or descriptor “Claim Science” is both a differentiated and defendable positioning strategy. A tone of executive sophistication permeated all marketing tactics, from website, to brochures, emails, and trade show graphics. Results A dramatic makeover to say the least. The results:  from start-up to $50 million in 3 years, then acquired by Equian, a leader in health tech, owned ...

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Beyond the Blog: What B2B Buyers Need to See on Your Website image

Content Marketing Branding

At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are all keys to conversion—and a new study proves that. The 2015 B2B Usability Report, a survey of B2B buyers and their preferences once reaching a website, recently found that strict reliance on blogging and social media is detrimental to a vendor—unless content marketing efforts lead to something. Key Takeaways There is a lot of good information in the report, which breaks down the information into three stages of the purchase decision: Discovery, Evaluation, and Impact on the Buyer Process. ...

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Paid Infographic Sites: The Fastest Way to the Bottom image

How Paid Infographic Submissions Kill Search

Let’s start by saying how much we love infographics, and follow up by saying that infographic submissions do work, provided you take incredibly laborious steps to do it right (stay tuned for an upcoming blog on that). However, we can guarantee there is one way to do infographic submissions wrong: Using a paid infographic submission site. The Lies and Extortion of Paid Infographic Sites These have been around for a while. Some of them were once free, some of them were never free, and others won’t say they are charging until you receive an email that looks something (exactly) like this: This is an excerpt from communication with an infographic site I reached out to based on advice from a list (not ...

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7 Types of Stores You Can Power With WooCommerce image

WooCommerce Types of Stores

WooCommerce is a free ecommerce plugin for WordPress, one of the most popular and robust content management systems available today. Out of the box, WooCommerce has a ton of functionality like product and inventory management, shipping options, tax and payment options, marketing, reporting, and more. And for virtually every other ecommerce need there is a wide selection of extensions that can be downloaded. Beyond your standard ecommerce model, WooCommerce can also power a variety of other online businesses. Click the links below to jump to the following: Dropshipping Digital/Virtual Affiliate Subscription Membership Auctions Bookings Dropshipping WooCommerce Store Dropshipping, with its relatively low barrier to entry, is a great way for online retailers to learn more about running an ecommerce store while minimizing their risks. Instead of purchasing and storing inventory, a dropshipping store ...

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How To Set Up Shipping Classes in WooCommerce image

WooCommerce Shipping Classes

Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products together in a way that is similar to post or product categories allows you to define specific shipping costs for items. WooCommerce shipping methods such as Flat Rate Shipping and Table Rate Shipping allow you to use shipping classes to calculate their costs. Below we will discuss: How to add a shipping class in WooCommerce How to add products to your newly created shipping class How to set flat rate shipping costs based on your shipping class Creating ...

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How To Set Featured Products in WooCommerce image

WooCommerce Featured Product

Featured products are a great way to promote specific items on your website and are easy to setup in WooCommerce. Once you setup some featured products, you can either display them throughout your website with a shortcode or with a widget. Also note that many WordPress themes call for featured products in templates, so you can follow this process to add them. Adding a Featured Product To mark a product as featured go to Products > Products. Find the product you would like to feature and click the Featured Star. Featured products will have the star icon filled in. Another option is to hover over the product title and click on the Quick Edit option. Clicking Quick Edit will open up a new menu of options. Check ...

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A Look Back at Facebook Updates in 2014 image

Facebook Changes in 2014

2014 was an innovative and busy time in the social media space. It is no surprise that Facebook had a long list of updates in 2014. As the end of 2014 approaches, we thought we would take a look back at some of the top Facebook stories of 2014. Facebook Introduces Call-To-Action Buttons (December 2014) Page administrators can now add one of seven call-to-action buttons (book now, contact us, use app, play game, shop now, sign up, watch video) that will be visible on their cover photo. Administrators can link the button to any destination on or off Facebook, for example, their website. This feature can help drive more traffic from your Facebook Page to your website, a critical and measurable objective of ...

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Tyco Electronics standard

Challenge Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets. Solution Modern Marketing Partners created a brand structure and bold new graphic theme that carries through all executions. A comprehensive marketing plan was implemented through a search-optimized website, distributor channel recruitment, email campaigns, trade shows, publicity and more. Results The new division of Tyco realized double-digit growth, fueled by new product launches and a growing distributor network. PRINTABLE PDF ...

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FC Lighting standard

Challenge FC Lighting is a fast growing manufacturer of specification grade fixtures sold through electrical distributors to lighting designers and architects. While FC products are highly regarded, their corporate image was not. Solution A totally new brand identity was created including logo and graphic theme to reinforce a repositioning as contemporary and progressive. Implementation included a stationery system, product and specification literature, trade print ad campaign, ongoing email campaigns, new website, and more. Results The results, enlightening to say the least. Five national creative awards, not to mention double-digit sales growth! PRINTABLE PDF ...

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Auto Truck Group standard

Challenge Auto Truck Group is a leading work truck upfitter that targets several vertical markets in North America. Due to the extremely competitive nature of the upfitting industry, Auto Truck Group sought to improve it’s brand image, and generate sales leads. Solution Modern Marketing Partners implemented a complete program for Auto Truck Group to support both geographic expansion and the sales organization including new sales literature (brochure, catalog, case studies, white papers), trade print advertising, email and direct mail, trade show and event marketing, and publicity. In addition, MMP launched a search-optimized website, complete social media marketing, and a thought leadership blog, the UPFIT INSIDER. Results Auto Truck Group consolidated nine (9) separate identities to a single brand, along with a unique and integrated graphic ...

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FC Lighting standard

FC Lighting is a leading manufacturer of commercial grade architectural and LED lighting targets architects, lighting designers and specifiers. FC Lighting needed a corporate image that was as highly regarded as their products. After creating an award-winning logo identity, Modern Marketing Partners deployed a unified brand identity. MMP integrated all elements in the marketing mix, from print advertising and publicity, to internet marketing, email campaigns, and product literature. The program included a 300-page Buyers Guide catalog and numerous product ...

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Privacy Policy standard

Modern Marketing Partners has created this Privacy Policy in order to demonstrate our firm commitment to protecting your personal information. The following discloses our information gathering and dissemination practices. The information you provide on the Sites will not be shared other than as outlined in this privacy policy. Please carefully read our Privacy Policy and Terms and Conditions. These websites present information and content that is owned, licensed, or provided by RB Communications, Inc. DBA Modern Marketing Partners (“MODERN”). The site may also include services provided by third parties and distributed through the sites by virtue of a license, grant or some other form of agreement between the third party and MODERN. When used in this Privacy Policy, “we”, “us” and ...

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Setting Up Product Attributes in WooCommerce image

Variable products in WooCommerce can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Options such as color or size for variable products are setup as attributes in WooCommerce. Below we will guide you through setting up an attribute. 1. The attributes settings are located under the products tab. Click here to open up the attributes menu. 2. Keep in mind that on the attributes menu you will add the ‘name’ of the attribute, not the individual options. First let’s add Size. Put the name, slug (lowercase version without punctuation – url), whether you’d like to select from a list or type out ...

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A Guide to Adding Products in WooCommerce image

In our last post we covered the basic settings and configuration settings to get your WooCommerce store up and running. Here we will give an overview of how to add products in WooCommerce. But first, let’s define the four different types of products you can setup in WooCommerce: simple, variable, grouped, and external/affiliate product. Simple Products Simple products have one SKU, are shipped, and have no variations/options. For example, a book. Variable Products Variable products can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Grouped Products Grouped products are related products that can be purchased individually. Note that, grouped products can only consist of simple products. ...

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Getting Started With WooCommerce image

Are you looking to sell your product online but not sure how to get started? Or, are you on a budget and need to get started quickly? Enter WooCommerce – a free ecommerce plugin for WordPress, one of the most popular and robust Content Management Systems available today. With almost 4 million downloads to date, WooCommerce is the now the fastest growing ecommerce platform in the world. For reference, here are the top 10 ecommerce technologies and their market share: ( Out of the box, WooCommerce has a ton of functionality: Shipping options Product and inventory management Tax settings Marketing – discounts, free shipping, etc. Some payment options Robust reporting And for virtually everything other ecommerce need there is a wide selection of extensions that can be downloaded. For example, ...

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7 Amazing Tips for Maximizing Webinar Effectiveness image

As a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure.  But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of closing people at the bottom of the funnel, you need a tool to get your potential customers more informed and more interested before you sick your team on their purchaser. The webinar, in no way a new phenomenon, is still a tried and true tool to build thought leadership and inform customers. Unfortunately, many companies fail to promote their webcast effectively.  From preparation to follow-up, getting your webcast promoted is vital.  We look to share 7 ...

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