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Reliable Marketing Strategies and Software for Businesses with a Small Budget

by Lindsay Brown | Feb 21, 2024 | Marketing Best Practices, Marketing Budgeting, Marketing Strategies

Marketing has the power to make or break a business. The reason for this is that no matter how spectacular one’s product or service is and how amazing one’s finance skills are, it won’t make a viable business if people don’t know about it. While marketing campaigns...

What is the difference between horizontal and vertical marketing

by Lindsay Brown | Dec 20, 2023

Holiday Marketing for E-Commerce: Planning and Executing Successful Seasonal Campaigns

Holiday Marketing for E-Commerce: Planning and Executing Successful Seasonal Campaigns

by Lindsay Brown | Nov 28, 2023 | Ecommerce, Holiday Marketing

Picture this: as the calendar pages flip closer to the end-of-year festivities, a whopping 30% increase in online shopping sends waves of opportunity to e-commerce platforms. This isn’t just any time of the year—it’s the holiday season, a golden window for...

Leveraging Online Marketing Platforms to Connect Rural Areas with Healthcare Solutions

by Lindsay Brown | Nov 21, 2023 | Healthcare

While there are currently a variety of problems plaguing the American healthcare system, one significant challenge that doesn’t get the attention it deserves is the rural healthcare crisis. Put simply, scores of rural residents across the country don’t have the access...
Why Quality is Key for Effective and Impactful Content Marketing Campaigns

Why Quality is Key for Effective and Impactful Content Marketing Campaigns

by Lindsay Brown | Nov 8, 2023 | Content Marketing, Search Engine Optimization (SEO)

Experienced marketing professionals are likely to tell their clients that there’s more to an effective marketing campaign than simply creating ads and posting them to the most popular social media platforms. Content that’s poorly designed, difficult to...
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