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Reliable Marketing Strategies and Software for Businesses with a Small Budget

by Lindsay Brown | Feb 21, 2024 | Marketing Best Practices, Marketing Budgeting, Marketing Strategies

Marketing has the power to make or break a business. The reason for this is that no matter how spectacular one’s product or service is and how amazing one’s finance skills are, it won’t make a viable business if people don’t know about it. While marketing campaigns...

What’s Your Marketing Budget and How Much of a Loan Should Go to It?

by Lindsay Brown | Apr 12, 2023 | Marketing Budgeting

The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs....

Cost-Effective Marketing Strategies for Companies With a Limited Budget

by Lindsay Brown | Dec 7, 2021 | Marketing Budgeting, Marketing Planning

Marketing is an important part of growing any business and reaching more customers. Unfortunately, marketing isn’t always cheap and companies can spend a lot of money without getting the returns they desire. You don’t need to spend a lot of money to market your...

Marketing Budgeting Best Practices

by Lindsay Brown | May 24, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Planning, Marketing Strategies

A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets....

Marketing Planning Checklist

by Lindsay Brown | May 10, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Checklist, Marketing Planning

Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes:  1) Marketing Planning Best Practices,...

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