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Case Study: Evolution1 and Healthcare Trends Institute image

"In a sea of mediocrity, MMP is a beacon of marketing success.” These words, spoken by Evolution1's Tiffany Wirth, sum up the company's feelings for the work done by Modern Marketing Partners in the past years. After seeing major increases in traffic, registrants, and new business, who wouldn't speak this highly? As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers. This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing. How did we do this? Challenge: Assist a Healthcare Technology ...

Case Study: Dek Division (Tyco Electronics) image

A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance. What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services offered to improve the company brand image. Challenge: Market New and Existing Product Lines Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets. Solution: New Graphic Theme, Improved Website Modern Marketing Partners created a brand structure and bold new graphic theme that carries through all executions. A comprehensive ...

Case Study: Concentra Healthcare image

What happens when a leading health service provider achieves rapid growth? The team needed to attain a new image in order to continue meeting strategic brand goals. This is why Modern Marketing Partners (MMP) offered assistance and consulting to Concentra Health in Logo Design and Graphic Imagery. Read more to learn about the challenges, solutions, and results. Challenge: A leading healthcare cost containment service provider, Concentra grew rapidly through both acquisition and organic. As a division of Concentra Medical Centers, and after entering the healthcare provider network, messaging and branding required a refresh. Solution: After careful planning and analysis, Modern Marketing Partners found the following solutions for Concentra: a new logo and graphic identity created and implemented in digital, print and ...

Lead Generation through Landing Page Development image

When developing a lead generation strategy, many factors go into leads. One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act. How can you do this? Where should you start? Read on to see the guide to landing pages. With special thanks to Tuesday Marketing Notes author Eric Gagnon, we would like to share with you Developing Effective Landing Pages for Successful Lead Generation. Landing Pages for Lead Development Previously, we've covered the techniques for writing effective, response-generating text ads for Google AdWords and other keyword search marketing programs. This week, we’ll cover the very important techniques required to develop effective landing ...

7th of February, 2014
In: Direct Mail, Marketing Best Practices, Marketing Strategies
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Direct Mail Best Practices: Part 1 image

What do you need to know about direct mail campaigns? Still a viable option to convert potential leads into customers, direct mail provides challenges and campaign structure. In this three part article, we will teach you the best practices for developing and managing your mailing list, designing your content for direct mail, and the planning and execution needed to succeed in such a campaign. With special thanks to Eric Gagnon, contributor to the Business Marketing Institute, we would like to share the insight provided in Tuesday Marketing Notes: Executing Your Company’s B2B Direct Mail Projects Benefits of Direct Mail Campaigns Next to a promising mailing list and a hard-hitting, effective direct mail package, rapid, timely execution and diligent oversight are the two ...

Top 20 Free Infographic Directories and Submission Tips image

An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you build it, they won’t necessarily come. Infographics, though viral by nature, can reach a wider audience through the process of submitting them to infographic directories/blogs – while boosting your SEO at the same time. A misconception of infographics is that they do not have SEO value. While it is true that a search engine cannot derive the content of your infographic, your audience can. An infographics can benefit a SEO campaign if it ...

Google AdWords Certification Program, now free! image

Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more meaningful to get certified in Google advertising solutions like AdWords. How this will affect certified professionals • Beginning September 30, 2013, access to your GCP account will be read-only. • You'll need a Google Partners account to take exams and get certified. • Taking exams and getting certified will be free. (Currently $50 USD per exam) • Your GCP exam history and AdWords certification status will transfer to Partners when you join using the same Google account. • Certifications earned through GCP will remain valid through ...

30th of January, 2013
In: B2B Marketing, Marketing Best Practices
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Virtual Events – Planning, Frequency, and Promotion image

Virtual events, including webcasts are gaining popularity due to cost efficiencies and lead generation. Whether webcasts, webinars, web conferences, or virtual trade shows, managing virtual events requires both careful planning and ongoing execution. Below we will share some virtual event best practices including planning, frequency, and promotion. Also, we will share a flowchart depicting the communication/support process for a webcast. Planning Virtual Events Start with a plan that defines content and frequency. What topics are of interest to your customers and prospects? Be sure to not just be a sales pitch or commercial for your company or you will lose interest and participation fast. If possible, recruit opinion leaders for given topics, or multiple subject matter experts (SMEs) as panelists. If necessary, ...

23rd of January, 2013
In: Search Engine Optimization (SEO), White Papers
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Advanced Link Building – Submission Tips image

Our previous blog discussed 5 basic link building techniques that can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Those 5 basic link building techniques included interlinking, obtaining reciprocal links, naming your links properly, social profile linking, and social bookmarking. If you want to take your link building initiative a step further, consider some advanced link building techniques. Advanced link building includes submitting your website, blog, articles or white papers, and news releases to online directories to achieve links. Directory Submission For Your Website First, ensure that you have submitted your XML sitemap to search engines. Then, ...

8th of November, 2012
In: B2B Marketing, Direct Mail, Marketing Best Practices
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Direct Mail for B2B – 5 Tips! image

Direct mail is still a top marketing tactic for B2B Companies. Why is direct mail still important? It can get delivered to decision makers that might not open email, it can be personalized, it can break through the “clutter”, and it can now be easily integrated with digital media! Therefore, it would be detrimental to leave direct mail out of your marketing mix! But how can you incorporate direct mail into a B2B multichannel marketing strategy? Chief Marketer interviewed Michele Fitzpatrick from The Agency Inside Harte-Hanks and Kevin Kerner from Mason Zimbler US on this topic. Below you will find 5 tips on using direct mail in a B2B multichannel strategy from the interview. 1. Make it Meaningful In order to grab ...

Blogging For Success (Part 1): Getting Started image

The term blog comes from the combination of the terms, web and log. A blog is defined as a website containing articles, referred to as “blog posts” or blogs”, that highlight subject matter expertise, industry news, or any relevant information to the audience you are targeting. Blogging has become a critical marketing tactic for a variety of reasons. This is part one of a two part series on blogging for success. Part one discusses reasons to blog, blogging platforms, and 11 important features every blog should have. Once you have established your blog, read Blogging For Success (Part 2) to learn more about the ongoing management of your blog including content planning, content ideas, and ways to promote your blog ...

6th of April, 2012
In: Marketing Best Practices, Public Relations, Social Media
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New Rules of PR: A Guide to Modern Publicity image

The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? This blog will examine how PR has changed, and how your PR program can change to leverage new PR opportunities. Next, we‘ll focus on the specifics of PR distribution options and develop overall new rules of PR. PR Has Changed – Have you changed your PR? So, how has PR changed? Not to overstate, but PR has changed more in the last few years than in ...

19th of March, 2012
In: Advertising, Marketing Best Practices
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Advertising Testing Tips image

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety of options for advertising testing. The extent of testing depends on the expected advertising budget-both ad production and placement. Clearly a $1.3 million Super Bowl spot requires more elaborate testing than a $20,000 print ad. So what are the advertising testing options? And when should you use one testing type vs. another? Advertising Testing Options Most experts agree on two broad types of advertising testing: ...

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