by Lindsay Brown | May 3, 2023 | Marketing Strategies, Marketing Tactics
Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in...
by Lindsay Brown | Apr 17, 2023 | Software Marketing, Technology Marketing
Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools. Another technology is artificial intelligence–powered chatbot. It...
by Lindsay Brown | Apr 12, 2023 | Marketing Budgeting
The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs....
by Lindsay Brown | Apr 11, 2023 | Marketing Planning, Marketing Strategies
While closing deals through video calls was a rare practice over the last several decades, today, as work-from-home jobs have become more common, it’s become a normalized part of our evolving world. One field that this is particularly true for is marketing, with...
by Lindsay Brown | Mar 28, 2023 | Career, Digital Marketing
Digital marketing became mainstream over the past decade, and many companies have embraced it. This has created a demand for experienced digital marketers worldwide that job hunters cannot fill because of the current skill gap in the marketplace. The low supply of...